Nobody downloaded yet

The Competitive Advantage to a Company: Perspectives and Backgrounds - Literature review Example

Comments (0) Cite this document
Summary
The paper describes the generic strategies; cost leadership, differentiation and focus that are the foundations of competitive advantage or difference. A cost leader lowers cost through different activities while a differentiator asks for a premium due to the unique features of its product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
The Competitive Advantage to a Company: Perspectives and Backgrounds
Read TextPreview

Extract of sample "The Competitive Advantage to a Company: Perspectives and Backgrounds"

Download file to see previous pages Ansoff et al (1976) state that, amongst other things, responsiveness to the problems is what strategy is all about. Minzberg et al (1998) offer another concept of strategy which is that it acts as a mediation force between the organization and the environment. Dunning (1993, 2000) has been another prolific writer who created a paradigm in suggesting that firms invest externally when they develop and exploit their OLI (ownership, locational and internalization) advantages. On the other hand, Mintzberg and Waters (1985) have described five kinds of strategies deployed by leaders. They have named their models as, emergent, intended, deliberate, realized and unrealized. Later Mintzberg (1987) writing by himself expounded the 5Ps of Positioning strategy as an insight into how business strategy often works. On the other hand, Hamel and Prahalad (1996) have argued that core competencies are the route to future developments and that they define the inventive and transformational aspect of business today that looks for future positioning. Despite the variety of opinions by academicians in real life and in the international arena, only those companies have survived who have factorised the local flavour in their strategies. Coke is a prime example. This company is acclaimed to have the best brand image in the world. Its product is uniform all over the world. However, the uniformity ends here. The promotion of Coke is strictly attuned to local environments. Since it is a brand that is associated with the common man, an icon is considered as essential as the common man looks to an icon to identify himself with as his aspired role model. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Competitive Advantage to a Company: Perspectives and Backgrounds Literature review, n.d.)
The Competitive Advantage to a Company: Perspectives and Backgrounds Literature review. Retrieved from https://studentshare.org/business/1720431-strategies-in-action
(The Competitive Advantage to a Company: Perspectives and Backgrounds Literature Review)
The Competitive Advantage to a Company: Perspectives and Backgrounds Literature Review. https://studentshare.org/business/1720431-strategies-in-action.
“The Competitive Advantage to a Company: Perspectives and Backgrounds Literature Review”, n.d. https://studentshare.org/business/1720431-strategies-in-action.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Competitive Advantage to a Company: Perspectives and Backgrounds

Managing Value for Competitive Advantage Company Analysis

...? Company Analysis Executive Summary The business environment has undergone tremendous transformation over the last few years. There has been a fundamental shift from just concentrating on economic profitability to a business model that is cognizant of the larger circle of people who can affect or can be affected by a firm. This model of building relationships with stakeholders has proved to have a ripple effect of increasing the profitability of companies. The key to competitive advantage is through value creation and addition to the offerings to the stakeholders. The company considered in this case study is Toyota Corporation. An in-depth analysis of...
12 Pages(3000 words)Essay

Competitive Advantage

...of an organisation and resources allow the company to adapt to competition and exploit available opportunities. Social responsibility and ethics influence organisational behavior, reputation, and code of conduct within the organisation. Therefore, the interaction of all these factors is crucial for competitive advantage and performance of an organisation. References Dosi, G., Nelson, R. R., & Winter, S. G. (2000). The nature and dynamics of organisational capabilities. New York, NY: Oxford University Press. Filho, W., L. & Idowu, S. O. (2009). Professionals´ perspectives of corporate social responsibility. New York, NY:...
5 Pages(1250 words)Research Paper

Competitive Advantage

...Competitive Advantage Competitive advantage is that which an organization occupies in its own competitive arena. According to Collis and Hussey (2003), competitive advantage is realized when firm earnings are more than the expenses, at this point the firm is said to be achieving some economic rent. It is the economic rent that makes most competitors imitates other companies competitive advantage thus it becomes impossible for any given company to sustain its competitive advantages a longer duration of time. However, a company can have some positions, strategies and processes that are hard to be copied by other companies. In such a scenario the firm will be able to sustain its competitive advantage. This becomes a great advantage... to the...
8 Pages(2000 words)Case Study

Competitive advantage

...a chance to control production (Kazmi 2008). In instances where the company wishes to increase output, it simply increases the input. This is not the case where suppliers have to be negotiated with leading to wastage of time. The organisation is also able to achieve exclusive access to a scarce resource which offers a barrier to entrants and offers a direct competitive advantage. Expansion of core competences When engaging in activities previously offered by suppliers and customers, a firm improves on its employees’ core competences. This in turn results in increased satisfaction in the workforce which is important towards achieving organisational goals. Customer service benefits A firm...
6 Pages(3000 words)Essay

Competitive advantage

...Nucor Case Study Instead of a separate performance appraisal system, Nucor judges performance based on quality, productivity and profitability. What are the advantages and disadvantages of Nucor’s choice? The primary advantage that Nucor gets out of its performance judgement system is outstanding labour relations. There are no union based problems as employees are satisfied and trust the company for their good. Moreover, Nucor’s system helps employees earn more money than their counterparts through innovative schemes. This ensures that the most productive people are brought to the front and appreciated accordingly. In most other workplaces, all people earn equal salaries whether they work...
2 Pages(500 words)Essay

Competitive Advantage

...Competitive Advantage Affiliation: Factor Tim’s Coffee Shoppe Competitor Queequeg’s Coffee) Competitor 2 (Tim Hortons) Score Comments Score Comments Score Comments Quality 3 Minor strength 3 Minor strength 4 Major strength Location 4 Major strength 3 Minor strength 3 Minor strength Employees 2 Minor weakness 2 Minor weakness 3 Minor strength Profitability 2 Minor weakness 2 Minor weakness 3 Minor strength Product 4 Major strength 2 Minor weakness 3 Minor strength Price 1 Major weakness 2 Minor weakness 2 Minor weakness Service 3 Minor strength 3 Minor strength 3 Minor strength Advertising 2 Minor weakness 3 Minor strength 4 Major strength Total 21 20 25 1 – Major weakness, 2 – Minor...
4 Pages(1000 words)Research Paper

Competitive Advantage

...Competitive advantage It is the desire of every company or organization to the on top of its game in all areas. This is better termed as competitive advantage and its entails a company having pool of dynamic skills, strengths and abilities that will propel it far above its competitors. In addition to being the very best in the industry, some companies find it more appropriate to differentiate their products and services from those of other companies (Pearce & Robinson, 2012). In an effort to create an edge in competitive advantage, it is advisable to factor in all areas...
1 Pages(250 words)Assignment

Competitive Advantage

...Barnes & Noble is the industry leader in the book industry. The company generated $7.13 billion in sales in (Barnesandnobleinc, . The organization holds various competitive advantages over a small bookstore. As a public company whose stocks are traded in the New York Stock Exchange Barnes & Noble has greater access to capital than small bookstores. The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build brand value. Barnes & Noble has the greatest product variety in the industry in both books and e-books. Due to the size of the company the firm is in a better position to offer lower prices... . The...
1 Pages(250 words)Assignment

Competitive Advantage

...the opportunities to pursue with the available resources; individual’s goals in companies and the pressure put on the company to invest. Governments are thus supposed to encourage organizations to uplift their performance with strict standards for products; focus on creating specialized factor; kindle demand for advanced products and encourage local competition (Johnson, Whittington, Scholes & Pyle, 2011). Comparing Porter’s model with Hofstede’s dimensions From the two models, it has been observed that each of them has focus of improving the comparative advantage of organizations. Hofstede on one hand emphasizes on a bifurcated view of comparative...
4 Pages(1000 words)Research Paper

Competitive advantage

...COMPARATIVE ADVANTAGE THROUGH E-COMMERCE LOGISTICS al Affiliation) Key words: Comparative Advantage Study All statistical surveying reports demonstrate a consistent, critical increment of online deals at the cost of conventional disconnected from the net retail. Satisfaction of online requests, in any case, is testing. With a CATELOG concentration in logistics, open doors that can help increment online deals in a productive way will be mandatory. Three angles are fundamental to the task: Cross-fringe retail logistics (Abnamro 2011). While online channels have no fringes and take into consideration snappy global extension, shopper inclination for sorts of e-satisfaction is prone to contrast crosswise...
3 Pages(750 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Literature review on topic The Competitive Advantage to a Company: Perspectives and Backgrounds for FREE!

Contact Us