Nobody downloaded yet

Evaluation of Market Segment - Term Paper Example

Comments (0) Cite this document
Summary
In this paper, the author describes how the leading toy and games maker Hexin review its marketing plan and increase its sales its gross profit margin. Also, the author discusses five philosophies of marketing such as production concept, selling the concept, product concept, and others…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Evaluation of Market Segment
Read TextPreview

Extract of sample "Evaluation of Market Segment"

Download file to see previous pages The production concept holds that consumers will prefer products that are widely available and inexpensive. The production concept prevailed from the time of the industrial revolution until the early 1920's. The production concept was the idea, that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products. Product & service satisfy customer’s needs & wants. This emphasis on production & operations dominated until the great depression in the early 1930’s.
Selling concept: The selling concept holds that consumers and businesses if left alone, will normally not buy enough of the company’s products unless they are approached and proposed with a substantial selling and promotion effort. Demand for a product is equal to supply. Emphasis is needed to sell the product to increase profits. This matter mainly Focus on personal selling &advertising. Political candidates, selling important, not post-consumer satisfaction. Selling concept go through in this cycle, that is product to selling & promotion to profit through sales volume. Selling concept was characterized by a heavy reliance on promotional activity to sell the products, the firm wanted to make. The selling stage, unfortunately overly aggressive selling the “the hard sell”--- & unscrupulous tactics was also involved at a stage.
Product concept: The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Product also included persons, places, organization &ideas. As an example; IBM PC they offer faster system, touchstone screen, ms-dos operating system, first 3.5-inch floppy drive, 30%wholesale 40% margin, Hewlett- Packard discovers. This concept very the importance of product & the consumers needs & wants.
Marketing Concept: The marketing concept is a simple but very important idea. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Evaluation of Market Segment Term Paper Example | Topics and Well Written Essays - 2500 words, n.d.)
Evaluation of Market Segment Term Paper Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/business/1719479-traditional-toys-and-games
(Evaluation of Market Segment Term Paper Example | Topics and Well Written Essays - 2500 Words)
Evaluation of Market Segment Term Paper Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/business/1719479-traditional-toys-and-games.
“Evaluation of Market Segment Term Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1719479-traditional-toys-and-games.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Evaluation of Market Segment

Premium Beer Customer Segment

...for the women only that might be made of preferred taste of this segment. Women of this segment generally have beer when they are with their friends or partners. So they also have desire to math their habits with the boys and this influence them to have beer. So the design of the bottle should be stylish European small bottle. The bottles need to be available in varieties of colour like pink, green and yellow. Women are very choosy especially in the case of colours, so this is a psychological factor which will catalyze the buying behaviour of women. This unique product design might also be the competitive advantage among the premium beer brands available in the market. Apart from the...
8 Pages(2000 words)Essay

Evaluation of Firm versus Market

...? Evaluation of Firm versus Market According to Besanko et al , transaction cost economics (TCE) focuses on the adverse consequences of opportunistic behaviour as well as the costs of trying to prevent it. Opportunistic behaviour arises when one of the parties to a contract seeks to gain at the expense of the other party by exploiting incomplete contracts. Even though contract law might help to reduce this kind of opportunistic behaviour that can arise because of incomplete contracts, it is highly unlikely that such kinds of behaviour can ever be eliminated for a variety of reasons including the time it would take to think about all the possible eventualities that might result in breaches of a specific...
6 Pages(1500 words)Essay

Population Segment & Social Issues

...? Environmental Forces The essay aims to address two-fold objectives to wit to describe social change and analyze at least four environmental forces affecting social change, (2) to provide examples in each environmental forces using scholarly articles written within the last five years. Environmental Forces Introduction The contemporary world has increased its globalization primarily because of social change and the underlying environmental forces. Social change is defined as the modification and organization of human social institutions including their government structure and decision body, economics and exchange system, organizations, technology, housing systems, and cultural settings (Babones, 2006, p. 1). The rapidly changing...
4 Pages(1000 words)Essay

Segment 10 and 11

...16 July SEGMENT 10 Summary Spain did not challenge America, as it stayed in the New World during the eighteenth century. In 1795, Spain resolved the issue over navigation in the Mississippi, when it acknowledged the rights of Americans to use the river and to transport goods to New Orleans for ocean travels. Jefferson wrote to U.S. Minister France Robert Livingston about his speculation that Spain would soon relinquish Louisiana to France and that the latter would sell Louisiana. When Napoleon attained power in 1799, he wanted to enhance France’s stronghold in the Americas. On October 1802, Spain's King Charles IV signed a decree that transferred the Louisiana territory to France and the Spanish representative in New...
4 Pages(1000 words)Term Paper

Analyzing Market Segment Opportunities

...? Analyzing Market Segment Opportunities Analyzing Market Segment Opportunities What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition. Recreational Tennis Players play tennis for fun with their families and friends, say at clubhouses, at homes, at schools, and other private tennis instillations. Therefore, these players do not have the ability to go for the most professional racquets for playing...
3 Pages(750 words)Essay

Market research and market evaluation

...Marketing Research Introduction Definition Recently, marketing managers rely on the company's Marketing Information System (MIS) for the things that they need in their decision. "A marketing information system consist of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers" (Philip Kotler). MIS includes development of needed information through internal company data, marketing intelligence activities, marketing research and information analysis (Philip Kotler). Harvard Business Review identifies the...
14 Pages(3500 words)Essay

Marketing research and market evaluation

..., Management assessments (by levels, by units,) Customer indicators 1. Satisfaction indicators 2. Customer value indicators 3. Emotional/rational segmentations 4. Satisfaction impact of on the turnover 5. Traffic and frequency observation - Mystery shopping 6. Mystery customer scenarios Source: (COHESIUM Groupe) Conclusion Although technology has had a noteworthy contribution in the field of market research, some still find the old way of doing things more effective. This is true with the comparison of online focus group and face-to-face focus group. The latter is seen to be effective as it is more personal, although the former has the advantage of being cost-effective. The field of...
12 Pages(3000 words)Essay

Ben Hou Lodge And Characteristics Of Market Segment

...Ben Hou Lodge And Characteristics Of Market Segment Likely characteristics of Market Segment: Market segmentation is a two way process. The first task is to name the broad product market and the next step is to segment the market into select target market and develop marketing mixes. In this case the broad market is the filthy rich which has been characterised by the businessmen. Now, when we go deeper in this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders ? Most of the customers will be outsiders and not New Zealanders because the market... to this...
2 Pages(500 words)Case Study

Market Segment Analysis (Individual)

...of psychographic attributes of the target customers. Psychographic segmentation requires Porsche to design their cars and adopt a pricing strategy after evaluating the attitudes, values and lifestyle of the target customers. By evaluating these attributes of the target audience, Porsche uses the resulting information to tailor the car design, interior of the car and performance systems of the car. In this manner, Porsche’s marketing strategy has always been found as a successful strategy as it pleases the preferences and desires of the identified potential buyers of a Porsche car (Lamb C. W., 2009). Recommendations Considering the environment of Indian automobile...
5 Pages(1250 words)Essay

Market Segment

...Memorandum Memorandum Manager Team Leader 24 March RE: Leadership Approaches I am pleased to present to you the leadership approaches of each individual team member that I will use as the company expands into new markets. I applaud you for creating a new department as you seek to implement the company’s strategic plan. The creation of the new department is a significant effort to the company, not just because it will expand our operation, but it will give the company a competitive advantage in the ever-competitive markets. Exercising participative leadership is one of the most important ways in which our company can improve and actualize the goals of becoming excellent in its operations. I recognize that...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Evaluation of Market Segment for FREE!

Contact Us