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Ben & Jerry Homemade - Case Study Example

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The paper "Ben & Jerry Homemade" focuses on some aspects of the business activities of Ben & Jerry as leading distributors of high-quality homemade ice cream in the United States. This paper will look into some of the aspects of Ben & Jerry and based on it may suggest to whether the takeover offer be accepted or the company continues to work as an independent company which it has till now remained due to its strong social orientation and market influence…
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Ben & Jerry Homemade
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Download file to see previous pages It was because of these management practices that the company became a target for takeover by a giant who by spotting the enormous potential of the company put forward takeover offers. This analysis will look into some of the aspects of Ben & Jerry and based on it may suggest to whether the takeover offer be accepted or the company continues to work as an independent company which it has till now remained due to its strong social orientation and market influence.
Almost all modern organizations have their mission statements that announce to the world what the organization is and what it is intending to do. The process of preparing the document of the mission statement is what often comes under extensive debate besides the contents of the mission statements and managers do tend to show some emotional attachment to the core values and beliefs of the organization being portrayed into the mission statement. (Mullane, 2002). It is therefore very critical that the organization’s mission statement is clear to most of its employees.
A close analysis of the above portion of the mission statement suggests that Ben & Jerry have focused on three things as for as the product side is concerned. Their mission was to produce products with high quality and natural products by utilizing dairy products from the Vermont area. It is quite evident that Ben & Jerry were successful in producing high-quality products. It is because of the high quality that they were able to raise their prices in order to support the profitability of the company besides capturing 45% of the market share in the super-premium ice cream market. Also, the legislature support, designing of equity in such a way that the company remained more of Vermont based truly depicts that the organization as a whole has been successful in limiting itself to the use of dairy products from Vermont as they wanted to support those who helped them in the initial periods of Ben & Jerry. ...Download file to see next pagesRead More
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