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ITT Cleaning Services: A Business Profile - Case Study Example

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"ITT Cleaning Services: A Business Profile" paper describes various marketing theories pertaining to small business management whilst offering a specific use of the theory pertaining to ITT Cleaning Services so as to understand the challenges and opportunities facing the business of this size in the UK.  …
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ITT Cleaning Services: A Business Profile
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Download file to see previous pages In a competitive industry inundated with corporate cleaning giants, ITT has managed to capture the attention of the busy London consumer, appealing to human psychology as a means to promote convenience as priority number one. 

ITT appears to understand the consumer profile, perhaps drawing on Abraham Maslow’s renowned theory of human motivation, so as to appeal to their physiological needs for stress reduction when attempting to juggle business, family, and the responsibilities of household maintenance. Unlike their competitors, which routinely focus on value-driven strategies and product upgrades through R & D investments, ITT has found a connection by sympathizing with the hectic consumer and providing instantaneous access to one-stop (and one-click) ordering opportunities. Ordering from remote locations might just be the future of cleaning services in London, and ITT is well ahead of its competition in this regard.

ITT further represents continued diversity in its service selection, catering to industrial customers and its ability to adapt to a variety of cleaning capabilities from the intense strain to the traditional carpet and upholstery maintenance. To illustrate the firm’s devotion to their practices, consumers facing emergency stain situations need only to turn to their website which offers tips and practical solutions for common household stains. Surely as a cut above the rest, ITT Cleaning Services provides a multitude of household solutions, driving its continued growth and acceptance in the United Kingdom.

The firm’s market segmentation strategy is relatively simple: Identifying the needs of household consumers and various industries, remaining focused on mere convenience, which ITT consistently delivers. From the middle-class consumer to the well-to-do, ITT maintains a competitive pricing schedule and consistent promotional literature to appeal to a mass-market mentality in need of household and office cleaning services.  ...Download file to see next pagesRead More
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