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Wendys as International Fast Food Chain - Case Study Example

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The author of this case study "Wendy’s as International Fast Food Chain " describes the competitors of Wendy’s, exploring new markets. This paper outlines internal problems such as bad services in restaurants and the training of employees, and its advantages…
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Wendys as International Fast Food Chain
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Download file to see previous pages The main reason for this failure has been lower cost and better service provided by the competitors. The US market is taking a new turn with the consumers now being more weight conscious and the potential obesity fast food causes which is now lowering the overall demand of fast food and costing the national economy $117 billion annually (Flegal et al. 2005, pp. 1861-7).
The laws and regulations of the US are very stringent and firms have to adhere to the laws or else face grave consequences. Quality, human resource, precision, production, hygiene have their own set of rules and regulations with timely checks to ensure all firms are following the standards set. For the fast-food industry, however, the laws are becoming more stringent and strict because of the rising obesity issue, and more laws are expected to be introduced (Schlosser 2004). Several fast-food chains have faced lawsuits concerning the obesity issue which has raised concerns amongst doctors and nutritionists at a national level. This is because an obese nation will have more illnesses and a shorter lifespan (Flegal et al. 2005, pp. 1865).
Cook at the culture of eating fast food in the US where both women and men work and have no time to home. Plus the younger generation prefers eating fast food as it saves time and is also affordable and tasty. Fast food has become a culture and has become ingrained into the life system of an American (Gelder). From the school going children to a working adult, all prefer eating on-the-go meals as it saves time and suits their fast-paced lifestyles. Fast-food chains have meals for all ages especially children who are the main target and thus these children have grown with these fast food brands like McDonald's and have become brand loyal customers as adults. Also, fast food chains have become hangout junctions for teenagers who not only eat here but also work here for extra income (Dev et al. 2005).
The US is one of the most technologically advanced countries in the world. The technological advancements in the industry have been tremendous. ...Download file to see next pagesRead More
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