Critical Thinking Exercise - Essay Example

The brand collectively has over 33,000 restaurants, franchises and outlets serving on a daily basis over 68 million people in almost 120 countries. (About McDolands) The business model of franchising helps McDonald’s to convey reliable, quality oriented and locally-relevant eating experiences to its customers. The total assets of the company amount to $32,990 million including a $22.8 billion of fixed assets. The current assets of the company amount to $4.4 billion and a goodwill of $2.6 billion.

The proportion of the current assets over the total assets is 13% and the net identifiable and tangible assets of the company have a proportion of 69.2% which indicates a healthy backing of tangible assets. The major portion of the company’s liabilities is the long-term debt of the company which amounts to $12.1 billion and takes 65.24% of $18.6 billion of the total liabilities. The current liabilities of the company, which majorly include payroll and trade payables, has a low standing as compared to the current assets as the current liabilities amount to $3.

5 billion as at December 31, 2011. The company has generated total revenue of $27 billion for the year 2011 and $18.3 billion of that revenue has been generated through company operated restaurants while the remaining from franchised restaurants generating an operating profit of $8.4 billion whereby the operating expenses majorly include food, payroll and other operational expenses such as the ambiance and maintenance related costs of the company. These expenses make up a total of $14.8 billion out of the total $18.

5 billion operating expenses. The net income of the company after tax is $5.5 billion for the year which is quite attractive for such a company operating in such a competitive environment. The company also declared a dividend of $2.6 billion for its common shareholders. The company was able to maintain the same level of cash as last year as the company’s total cash was $2.34