British Airways Marketing Communications Mix - Report Example

4 P's of Marketing Table of Contents Introduction 3 Marketing mix of Evoque Cars of Jaguar Land Rover 3 a)Marketing mix for targeting low end of the market 4 b)Marketing mix for targeting high end of the market 9 Conclusion 11 Reference list 13 Introduction Jaguar Land Rover Automotive Plc is one of the British Automobile Companies whose headquarter is located in Whitley, Coventry in United Kingdom.... The first section will deal with the discussion of the marketing mix for the Evoque product of Jaguar Land Rover for targeting the low end customers at the entry level....

Before the actual market launch, a company prepares for the big event with its mind already made up on the mix of methods it will use.... It is easier to work with a known product than a newfangled one but a unique product draws curiosity and marketing must use this to advantage.... From there, the marketing strategy as employed by most businesses today goes into specifics.... The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort....

marketing is a very vast term, a simple definition can be a place where the buyers buy and the sellers sell, now one can imagine that the place in the world where the buyers and sellers are doing all the desired work is in fact the entire world, so the term marketing is not just limited to the buying and selling but so many other things are also included in the same, although marketing is there in the world right from the beginning of this world though it was not actually known that it is known as marketing but it was still there, however the modern marketing which was quite familiar to the people of different societies came in view in the period of 1900 to 1940, particularly in the years of 1910 to 1925, the notable reason for the existence of true marketing was perhaps the saturation in the industrial sector of this world, the products were increasing and now people had gained the sense of what is right and what is wrong, what is more beneficial and what is less, where to invest and where not to, so these small growing facts gained the attention of many businessmen and related people and they started finding the ways through which they could have gained an edge over the others in terms of selling there items or units....

With the addition of the Internet and technology, the demands and challenges of the corporate world requires companies to develop product/process innovations and new production/technological… This is crucial in meeting the ever-changing demands of consumers. british airways is the largest airline in the United Kingdom.... Summerfield (2005) reports an innovative way that the airline allows its staff to be involved in he decision making process, “…british airways' learning division has used to promote organizational values is its ‘Owning Our Future' program, which every employee across the enterprise—from in-flight crews to customer service staff—must go through at some point....

2010) In this study, the paper will put into consideration; details of an effective communication… plan, the international aspect of such plan, the suitability of the plan to the cultural differences of having a british Holiday setting in China, and also the dynamics that would be experienced in the process....

Virgin Atlantic has always developed its marketing strategies through focusing on the philosophies of marketing concepts and new-era orientation.... Through these marketing strategies, the airline company has made travelling to be fun, simple, and convenient.... This is one of the philosophies contained in new-era orientation, and marketing concept....

There two major sections, one is the major global carriers for instance, british airways and low budget carriers such as Ryanair.... British Airlines is the leading airline in the UK and its history can be dated back to 1919, however, the british airways Group began its operations in 1974 (Data Monitor, 2014).... british airways launched a major campaign in eleven years with a £20m funding by using its employees to promote the desirable qualities of the airline a few months after solving the controversial cabin crew dispute (Sweeney, 2011)....

These Ps help… From the marketing view, british airways uses these 7Ps as, british airways provides mailing of the changes within the service system with mobile devices to the customers.... british airways is one of the busiest airlines over the world.... For providing a detailed understanding towards the marketing mix the targeted consumers are segmented within two groups to which british airways provides B2C services....