Curved OLED Television Analysis - Essay Example

It is easy to convince the consumers to buy it; rather the product sells itself. The Curved OLED television has an infinite contrast that makes the images to be so clear as though they are alive. Furthermore, it has the slimmest screen that is about 4.3 mm thick which makes the television very much lighter and wafer-thin that attracts customers (Ohtsuka, Imabayashi, Kumagai, Nagata, & Kihara, 2015). Moreover, the product has a clear sound that matches the clear pictures due to refined sounds within high frequencies. This makes the customers enjoy clear sounds even at a level that they customer can need. The product has also a technology that can convert the two-dimensional viewing style to a three-dimensional style that is livelier and therefore customers' demand increases. It also has a magic remote that when just pointed to the television can change a program. The remote also has a feature of just making a gesture that performs complex commands that greatly saves time. Besides, it is made in such a way that just speaking of the program needed the program of the television changes. Finally, the product has premium content that fits modern life. This is because the Premium Content Card enables the customer to access all the internet features like Facebook, Youtube, and other internet services that make the customers demand the product even more.

If the business does not pick the first time as expected, more time is needed to convince the customers of the need for the product in meeting their demands. Cites for marketing should also be changed to try new cities, like leaving rural areas and focusing on the urban centers where most people can afford them. In addition, the customers that are targeted should be changed, and try new targets like the young who are favorites of the premium content.

The best method to deliver the message is through face-to-face communication. This is because the audience involves just one person, in this case, the boss. The complexity of the product, which is the television with modern technology, needs demonstration and thorough explanation so that the boss can understand better. In addition, to convince the boss of the need to invest in this product passion, commitment and feelings are needed for the boss to understand.

The sales pitch about the television is “Curved OLED TV is the latest and the first curved television that provides premium services like face-booking, twitting, emailing, and many online services to everyone. It also has the thinnest screen making it lighter for everybody (Ohtsuka, Imabayashi, Kumagai, Nagata, & Kihara, 2015). Moreover, its stand is crystal clear and rotates at a reflex angle of 160 degrees which allows everyone to view it from all corners of the house. The screen also provides a wide field of view, unlike other LED televisions. Therefore, I urge everyone to stay updated using this excellent technology and have a real experience of the globe. Thanks to everybody”.

The appropriate channel to use is social media. This is because for the information to get to the large population the use of television broadcasts is necessary. This is because most individuals are accessible to televisions. Moreover, the television broadcast can easily provide insight into the product through a proper demonstration. Therefore, this makes it the most appropriate method.

In conclusion, social media is the best method of advertisement or communication that is currently the most effective. However, it has challenges because it is usually expensive compared to others like the use of newspapers or radio broadcasts. Besides that, the OLED television is expensive and needs people with enough capital to purchase.

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