Organizational Planning Worksheet - Assignment Example

Fortune 500 Company name National Railroad Passenger Corporation (Amtrak) 2. The company’s internal and external stakeholders Internal stakeholder’s External stakeholder’s Employees Customers Managers Suppliers Executive directors Government Non-executive directorsSociety ShareholdersCreditors 3. Company’s mission and vision Company’s mission To serve as the best economical and safe operation national passenger railway system in the region. Company’s vision To equip the country with a transit option that is reliable, safe and affordable connecting all the major population centers. 4. Company goals At least one company goal that can be accomplished through a strategic plan To increase the company’s markets share in the region.

To increase the size of the company by maximizing its wealth. At least one company goal that can be accomplished through an operational plan To be a more efficient transit option to the general public. To increase the safety procedures in the rail system company. 5. SWOT analysis Strengths Weaknesses The company is dominant in the market. Availability of financial limitations. The company offers unique services to the customers. The challenge of target market segmentation. The company operates in convenient locations and has local stops.

The company has inadequate structure. Opportunities Threats The company has unique selling propositions such as having more destinations and affordable rates. The presence of discount airlines. The company has good pricing strategies such as the having steep discounts that targeting of niche markets. Private train firms provide stiff competition. The company gets federal funding by way of privatization. The presence of poor economic conditions.