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BBC DMI project - Essay Example

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The paper is proposed to focus on the main reasons for the failure of the DMI project of British Broadcasting Corporation and the lessons learned by the corporation from its failure. The DMI project lacked proper planning and was also perplexed in its objectives, which led to its failure…
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BBC DMI project
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BBC DMI project

Download file to see previous pages... Leadership is defined as the capability to get whole things done by others. The project leadership skill helps to pay emphasis on the efforts of the group members towards the common objective and thus allowing them to perform better (Andersen, 2006). The effective project leadership skill helps in the decision making as well as problem solving process. It provides direction to the staff members in making important decision related to the execution of the project (Andersen, 2006). It also assists in the team building process. Effective leadership skill of an individual guides the team in case of any conflict that might occur while performing the work. If the employees perform well and pay attention towards the project’s transparency then the project will not lead to failure (Shenhar, 2004). Due to the effectual project management skill, it was assured by BBC that the organisation was on its path in order to deliver the programme without any delays. The Digital Media Initiative programme was absolutely essential for the BBC and it was also stated that the future of British Broadcasting Corporation was coupled with the thriving delivery of the DMI programme (National Audit Office, 2015). ...Download file to see next pagesRead More
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