Marketing of Bella Healthcare India - Essay Example

Cost reduction capabilities help the company to minimize operational costs and other overheads. Bella enjoys technological capabilities by producing less sophisticated products that would sell easily for customers’ consumption.
The first setback that fails Baton is the sudden departure of a project manager at St Louis. The human resource finds it complicated to recruit new individuals to occupy the vacant positions. Baton faces serious technical problems and sourcing issues such as the pairing of Audio-to-Digital Converter (ADC) with a higher-performing low noise amplifier.

Asia does not manufacture a microcontroller making the company purchase it from America causing much delay and in effect raising the cost of acquisition. Conflict of interest between design and manufacturing sections contributed to Baton failure (Leonard &Young 2012).
Bella India should take on project TKO and develop EKG because of the fast-growing market despite the competition faced. The low costs of their products attract customers. Services such as warranty would outdo the competitors.

The management team has the knowledge of the market places ensuring penetration and conquering new markets. Organization’s strategies such as designing simple and affordable portable equipment (2kg) that would connect a larger community gearing its prosperity.