Nobody downloaded yet

Marketing in Healthcare Industry - Term Paper Example

Comments (0) Cite this document
Summary
Marketing in Healthcare Industry Institution Affiliation: Date: Most marketing managers find themselves in a fix of engaging in many activities such as marketing programs supervising staff and all sales that they lack the ideal thing of what they should be actually doing which is concentrating on the big picture…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Marketing in Healthcare Industry
Read TextPreview

Extract of sample "Marketing in Healthcare Industry"

Download file to see previous pages A marketing manager should understand the objectives of the firm in general and come up with a corporate marketing strategy which should address the product, distribution channels and tactics to be used. A strategic marketing plan begins by coming up with a strategic business unit that is independent based on management, access to resources, competition, customers and positioning strategy. The major elements that one focuses on include identification of the enterprise, situation analysis, coming up with strategies and control establishment all in a strategic business unit. A marketing plan in most cases involves a description of the product on the basis of any distinctive features presented, a budget for carrying out the awareness which includes the adverts and promotional activities, pricing strategies which depend on the cost of production, market segmentation and a full description of business location. Strategic marketing should also focus on the business environment which firstly will concentrate on the economic variable which will assess whether the economy is in recession or in expansion (Berkowitz, 2011). Secondly, strategy will analyses the impacts of technological on the speed, processes, production and market and try to include this in marketing plan. The third factor is political intervention which focuses on regulations, taxes, reporting requirements and how these influence marketing strategies. Another factor to consider is the social cultural factors which relates to the perceptions of a certain product in different cultural diversities. These are psychological factors that alter the demand patters and the market dynamics bringing about a change in the profits of a firm. Finally, the strategic marketing should focus on internal review process. This checks the management and information systems, competition, budgets, distribution channels, market plan, sales projections, cost analysis and an overall snapshot of the marketing plan. Before a consumer can come up with a purchase, various factors both internal and external influence the decision making process. A person can choose to purchase a product not because it is needed but because of a perception that it is useful. The consumer behavior is determined by internal factors such as feelings, tastes and preferences, while external factors relate to commercials, the marketing abilities of the firm or coupons reflecting the product. However, initial intent must be created before a consumer can make a purchase. The choice made will be influenced by the cost of the product and on evaluation or observation on the quality of the item in question (Berkowitz, 2011). A person may also choose to buy a product out of previous satisfaction on the use of the item. Companies may be interested to ensure that goods being produced for selling should not create cognitive dissonance on the part of the consumer which determines purchase value. The marketing strategy to be adopted by a normal business enterprise is different from that to be used by a health care industry. This is because the target population is different. Whilst the business focused on the overall consumer, the health care focused on a limited class such as the aged, the sick and those in need of medical attention. In this case, their approach is narrowed on that business ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1454940-see-order-instruction-book-used-is-berkowitz-e-n
(Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 Words)
Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1454940-see-order-instruction-book-used-is-berkowitz-e-n.
“Marketing in Healthcare Industry Term Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1454940-see-order-instruction-book-used-is-berkowitz-e-n.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing in Healthcare Industry

Quality Management in Healthcare Industry

..., suppliers and other factors that affect its service delivery and productivity are all addressed by this approach. Barnet General Hospital’s typical long-term goals and short-term goals Barnet General Hospital has three major long-term goals which are: To be the best healthcare provider in the United Kingdom in the next 10 years: This will be done through expansion, better provision of services, supplier development, satisfied health professionals and strategic alignments; To provide low cost medical services to patients so as to ease the burden on both the patients and the organization hence continued mutual benefits; To compete effectively in the market and outstand in service provisions so as to...
6 Pages(1000 words)Research Paper

Healthcare Marketing

...insurance policies against any form of chronic diseases. At this age, these people need an assurance that the insurance company can provide to them high quality medical services in case they contract the disease (PETER, 2012). The company will focus on people who are over 40 years old, irrespective of their financial and social conditions. This is for the purposes of gaining ahead of its competitors, and getting maximum revenue from the market. Environmental Analysis: i. External uncontrollable conditions. a. Opportunities. There are numerous opportunities in the insurance industry, and this includes a wide area of untapped market. Many people within the state have not taken insurance...
7 Pages(1750 words)Essay

Healthcare Industry Overview Grid

...Manufacturing (Equipment/Supplies) Example: Health Care manufacturing deals with the making of consumer products that help individuals deal with health care issues. If it looks as if there is a market big enough to make a profitable product, the product is unique in the market and the product can be protected (via patenting or some other means) then businesses are commonly encouraged to dive into the expensive product development phase. Example: - Bandages, braces, IV tubing, hospital beds, wheelchairs - Consumer health care products Example: Health Care personnel can move into this industry to satisfy a need within health care organizations. This would deal more with products than...
2 Pages(500 words)Essay

Healthcare Marketing

...Answer One of the services in healthcare that uses transactional approach of marketing is treating the patients when they come to hospital. The hospital uses organizational focus and quality as major criteria to market healthcare services. Marketing can be broadly defined as a process that meets the needs of the people profitably (Kotler and Armstrong, 2009). In this case, hospital uses basic objective of the organization and quality to market its services related to healthcare. It exploits episodic transactional marketing and treats patients only when they come to the hospital. The follow-up is not...
4 Pages(1000 words)Essay

The Changes in Healthcare Industry

...The Changes in Health Care Industry Introduction The extensive change in the health care industry can be understood by dissecting the situation of the industry in the previous decades and the present position of the industry. It is no doubt that the health care industry has undergone tremendous changes from early decades to present and is bound to experience more changes in the coming years. Understanding the present developments in the health care industry against the past is essential in forecasting the likely advancements and challenges likely to be experienced by the industry in the next ten years and beyond. This...
4 Pages(1000 words)Research Paper

Healthcare marketing

...HEALTHCARE MARKETING Supervisor: Healthcare Marketing As the director of PR of the Texas Health Presbyterian Hospital Dallas, thevery first thing I would tell the hospital CEO to do is to go public and issue an initial apology message, following the breaking of the news in the media. This would have been done as a way of ensuring damage control, given the highly sensitive nature of the Ebola virus. Following a first press conference and in line with the ultimate goal of apologizing, the first thing the hospital CEO ought to say is that the hospital is sorry for any threats it might have exposed the Texas community, the American country, and the whole world to as a result...
1 Pages(250 words)Coursework

Healthcare marketing

...Discussion Replies Jason Nestoryak discussion reply I do concur with Jason Nestoryak discussion on the above post. Inez took a good stand by taking responsibility into her hand to partake the role of a leader and lead her team in undertaking the task given. In as much as the previous HR boss had been fired and Gary, stood to be left alone, by Inez taking him into her team was a wise choice. Inez displayed good leadership skills through leading a team that was supposed to take the company to success. In addition, she displayed good communication skills when he fostered communication strategies among the members. When the members had bad blood against Gary, she ensured she instituted good conflict resolution skills to ensure... Replies Jason...
1 Pages(250 words)Essay

Healthcare Marketing

...Healthcare Marketing Healthcare Marketing Introduction Healthcare marketing is a serious issue in the United s. Healthcare is a vital service and in the context of healthcare insurance, marketing the product is a matter of creating reliable delivery to the users and making sure that that the consumes are happy with the service. The affordable healthcare act, which is commonly known as Obama Care, has introduced a whole lot of new opportunities as well as hurdles for health marketers and insurance providers. However, even as the Affordable...
4 Pages(1000 words)Research Paper

Healthcare Marketing

...paradigm is changing with regard to who should be covered. All people have a right to healthcare, irrespective of their age, gender or if they have a natural preexisting health condition. This view of how the healthcare market, and especially the health insurance market should be, is reinforced by the Affordable Healthcare Act. All people can now affords and be eligible for insurance coverage, regardless of these factors and that is important in the development of the healthcare industry. Unjustified rate hike is also another factor that has been a major problem with regard to the American healthcare...
10 Pages(2500 words)Research Paper

Digital Marketing in the Healthcare Industry

... Mrs. Glenda Trudell ME120 Medical Insurance Software Applications February 2, Positive effect that an electronic medical record has on the Billing and Coding Process Introduction An electronic medical record refers to a detailed collection of health data about a patient or a population in electronic format. It is a system that allows the sharing of the details available in different health settings that done through a network-connected information system. The system is made to capture the state of the patient every time. Positive effects of an EMR on billing and coding process Information from various personnel involved in the implementation of EMR, there are various benefits derived from the system. The systems improve... Mrs. Glenda...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Marketing in Healthcare Industry for FREE!

Contact Us