Reflective Portfolio 04014 - Essay Example

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The needs of economic growth has threatened the environmental conditions and created imbalances in our eco system (Van Marrewijk, 2003). Such perilous actions are…
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Download file to see previous pages adopting the sustainability models of working, organizations are able to focus upon providing long term values for stakeholders of present as well as the future (Baumgartner and Ebner, 2010).
PricewaterhouseCoopers (PwC) is one of the most globally renowned financial services firms. Their sustainability strategies are known to be highly feasible. The framework the company follows in this respect is as follows:
PwC’s sustainability strategies focus upon four important business areas. These are essentially; the marketplace, people, community and the environment. The sustainability strategies of PwC focused on two crucial tenets which are being the catalyst of change and to pursue the right activities (Dyllick and Hockerts, 2002). Starbucks and Ford are also companies which are popular globally for their feasible and logical sustainable practices. Corporate analysis in general reveals that sustainable strategies are a responsibility of not just a single firm. It is an aspect that must be given effect to by a number of organizations collectively. Sustainability strategies are related to meeting issues such as weather change and resource scarcity (López, Garcia and Rodriguez, 2007). Being a broad phenomenon, such issues can only be met through collective efforts. Sustainability, in most firms as also in the case of Ford, is about balancing the needs of stakeholders and the environment, keeping in mind the needs of the future generations. In many companies such as in Nike, innovation is considered to be a useful tool for meeting sustainability related objectives (Salzmann, et al., 2005).
During the seminar, a number of aspects relating to sustainability and the manner in which firms adopt different approaches and strategies for meeting sustainability needs were elaborately discussed. Through the discussion carried out, I could gain valuable insights regarding the subject matter of sustainability. On the basis of the discussions carried out, I came to the ...Download file to see next pagesRead More
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