Analysis and Valuation of General Dynamics - Essay Example

The total sales revenue was USD 30, 852. General Dynamics Corporation conducts business with worldwide government customers like governments of Australia, The United Kingdom, Switzerland, Spain, Mexico and Canada. There is a long term commitment to enhance customer relationships with regional suppliers and employers in the identified governments. The commercial business segment of the corporation entails export of business-jet aircrafts and global aircraft services. In recent years, there is significant expansion of business-jet aircraft services.

Expansion of market segments is also seen in emerging markets (PRAHALAD, 2008). There is growing segment of aircraft business in the international markets. The international market segment grew by 60% in the year 2014. The company competes with both small and large companies which are specialized in capability or technology. Combat systems compete with a number of foreign and domestic companies. There is one primary competitor of Marine systems called Hurtington Ingallas Industries. The company was formerly known as Northrop Grumman Shipbuilding.

The company subcontracts and partners in many programs such as SSN 774 Virginia Class Submarines. The company is involved in subcontracting and teaming relationship with the competitors. It team works, the company acts as an integrator who oversees efforts of all team members in the contract. The General Dynamics main competitors in defense market include Boeing, BAE Systems, Raytheon, Ingallas Industries, Northrop Grumman, and Lockheed Martin. The key competitors in the aircraft range include Gulfstream Competitors, Cessna, Dassault and Embraer (DAMODARAN, 2013).

The main competitive factors in the aircraft market business include reliability of aircraft, performance, and aircraft safety, comfort of aircraft, in-flight productivity, timeliness, service quality, and offer of competitive prices. Aspects such as new product