Campaigns and Givenchy Shops in London - Coursework Example

Givenchy Brand ProfileIntroductionGivenchy is a luxury fashion brand from France and was created in 1952 by one Hubert de Givenchy. It deals with hot couture, clothing, perfumes, cosmetics and other accessories. It is owned by a luxury group known as LVMH that also houses Dior.HistoryHubert de Givenchy was a renowned designer mainly because of his lady-like and modern designs that gave him a strong customer base. In the year 1952, he started his design house and later launched a collection of blouses and skirts made from raw cotton and named it Les Seperables.

After the launch, he attained critical acclaim from the popular Vogue magazine (Vogue, 2015). The Bettina blouse was the standout design; it was white in color and was named after Bettina Graziani. The shirt can be found in one of Gruau's paintings. His first design awarded him instant success with praises from the New York Times magazine and L' Album du Figaro. The Givenchy brand attracted the famous models of the day, for example; Dorian Leigh, Suzy Parker and Ivy Nicholson. Hubert de Givenchy created exciting innovations like "shirting" to design his casual and chic collections.

In the year 1954, Givenchy introduced the shirt dress and a clothing line known as Givenchy universite. But, before signing for this collection, he bought back all the shares of the fashion house from Loius Fontaine.In the 1950s, Hubert de Givenchy collaborated with Cristobal Balenciaga to take their collections to New York. In the year 1957, they introduced the sack dress and in 1958, they launched the baby doll and coats line. The house of Givenchy changed location and moved closer to Balenciaga in Avenue George V area.

They jointly worked together to avoid any price dictates on their products. The seventies were the period when the house of Givenchy started to expand as a fashion house. They introduced Gentleman Givenchy, the fashion line for the male population. The boutique was opened in November the year 1969 at Avenue George V; the designs were appealing as they were up to date. Later that year, Givenchy came up with the short dress.Cristobal Balenciaga advised Givenchy to develop his licenses; this move was meant to protect his haute couture collections.

1971 saw Givenchy design embroidered coats in the honor of Joan Miro and Georges Braque. They also diversified their activities to design; jewellery, shoes, ties, kimonos, tableware and upholstery (Wearona.com, 2015).In 1976, they opened offices and showrooms in New York City's Fifth Avenue. The eighties and nineties saw the brand spackle with Hubert de Givenchy winning several accolades. He left the company in the year 1995 and was succeeded by Alexander Mcqueen, John Galliano and Julien McDonald.

In 2001, Julien McDonald became the artistic director of the women's line. Ozward Boateng later became the artistic director of the men's division. Ricardo Tisci was named the artistic director of women wear in 2005. He altered the house codes to add his style of sensual romanticism. He extended the use of colors in the company to design some structured, uncluttered and graphic silhouette. Ricardo Tisci is currently the head of designs at Givenchy. The designs are popular with celebrities on performance events and the red carpet.

They include Rooney Mara and Madonna among many others (Wearona.com, 2015). Campaigns and Givenchy Shops in LondonAd campaigns for Givenchy have featured well-known actors with last year's campaign featuring Kendall Jenner while this year's campaign featured Julia Roberts. She is pictured in a black suit and according to Ricardo Tisci, he chose Julia Roberts due to her personality and achievements. She is best suited to address the strong women of this generation (Amos, 2015). In London, there are three Givenchy Shops.

The one on Sloan Street, London Royal Borough is amazing; the products are superbly displayed with a warm ambience; this creates more appeal. Being one of the most exclusive and luxurious shopping destinations means that, the majority of those who shop are rich and wealthy.ReferencesAmos, C. (2015). Julia Roberts Models Black Tuxedo Suit in Givenchy Ad Campaign: See Pics of Her Androgynous Look. [online] usmagazine.com. Available at: http://www.usmagazine.com/celebrity-style/news/julia-roberts-stars-in-givenchy-ad-campaign-photos-2014912 [Accessed 27 Mar. 2015].Vogue, (2015).

 Givenchy. [online] Available at: http://www.vogue.fr/thevoguelist/thevoguelist/givenchy-/661 [Accessed 27 Mar. 2015].Wearona.com, (2015). Designer Brand Profile for Givenchy. [online] Available at: http://www.wearona.com/dbi/givenchy [Accessed 27 Mar. 2015].