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Reading and answer questions - Essay Example

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The UnderArmour Company has made use of various competitive strategies to maintain their relevance in the industry is made up of very competitive companies like Nike. In fact, their strategies have threatened the relevance of these giants companies in the market. First, their…
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Reading and answer questions
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Download file to see previous pages The company has utilized every chance to ensure the positive message about their products reaches across its target markets. They have advertized and promoted their products on television, billboards featuring talented athletes. Because they manufacture practicable products, they sponsor teams that wear their products on the pitch during marches to relay practicable information about the products. They maintain different brands to grab a larger share of the market as a marketing strategy.
c. The UnderArmour has established an effective supply chain network to help distribute its product. The company largely utilizes business partners in the line of sales to distribute the products. The major supply chain is based in Baltimore and two distribution centers: one in Baltimore and the other in Rialto, California. These distribution centers work with smaller distributers and co-ordinates with interested purchasers to make trade arrangements.
d. Their product design is focused on the needs of sportsmen. The company’s apparel, for instance, is designed to absorb sweat keeping the sportsman dry through the match, the footwear are designed on strong and lighter materials to enhance a player’s mobility and stamina. They have developed their products design using unique materials, which positions them well in the market as well as reducing the chance of their products being counterfeited.
e. The company operated in numerous countries and therefore, enjoys the benefits of outsourcing labor especially from cheap-labor countries like China. Most of their manufacturing occurs in the US but most production occurs overseas when the idea is looked at in an aggregate perspective.
f. The company has numerous distribution facilities in different parts of the United States and the word at large. It has set a team of expert involved in research in terms of studying the market trends and the design materials of the ...Download file to see next pagesRead More
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