Unit 2 Application Assignment - Management - Research Paper Example

Unit 2 Application Assignment - Management al Affiliation Unit 2 Application Assignment - Management Company Strategy ASUSTeK Computer Inc. is an electronic and a computer hardware company located in Taipei, Taiwan. Its founders were M. T. Liao, Wayne Hsieh, T. H. Tung, and Ted Hsu. The company is the world’s third consumer notebook seller and award winning motherboards, stirring up the digital era with its products (Witcher & Chau, 2010). Asus deals with a wide range of products as noted in unit 1, making it highly flexible and ultimately profitable.

The vital drivers of Asus range from its working strategy, goals, and adopted mechanisms for better products in the market. The companys large workforce is of major benefit to the company. Their management enables the organization to maximize their innovativeness, bettering the products in the market, which in turn maximizes the returns of the company.Mission and Vision Asus’ mission statement is brief and elaborate, making it easily understandable to the stakeholders, precisely workers, for maximum productivity.

The company majors on innovation as the key strategy towards the achievement of the company’s objective. The company’s vision is to be a 3C (communications, computers, and consumer electronics) solution provider. The solutions aim at simplifying the lives of consumers, easing life for the realization of maximum potential. Asus’ slogan for maximum productivity is “In search of incredible” and the previous one was “Inspiring innovation and persistent perfection.” The company’s mission is the provision of IT solutions for empowerment of the world for maximum potential realization.

The mission and company’s vision have been the backbone towards the innovativeness, profitability, and product diversification to over 16 product lines (Witcher & Chau, 2010). Strategic goals and corporate social responsibility Among the company’s strategic goals is to cherish workers, nurture, cultivate, and care for them to realize their full potential for maximum productivity. It also aims to remain persistently as a top ranking company in terms of quality and innovativeness, alongside leading in green technology provision.

Finally, the company also aims to contribute more to the society. Among the company’s societal initiatives is environmental protection, philanthropy, arts and culture, and gender equality (women power). Such activities include the donation of 15 science libraries in Chongqing Municipality in July 2008. An act of environmental protection is the issue of environmentally friendly bags on purchase of Asus products (Witcher & Chau, 2010). Management Management is a vital area for the achievement of the set objectives in the organization.

Asus believes ion the mobilization of workers for maximum productivity and innovativeness in the competitive industry. The company has a massive workforce, which requires management for maximum utilization of the company’s resources. There are over 3000 engineers in the company, whose role is to maximize productivity and lead in the processes of innovation. The management team of the organization is highly qualified, and they operate in a code of policies that enable them to work together for the utmost productivity of the whole organization (Kubicki, 2008).

The team must work to enforce the company’s goal, and from each of the management teams, set targets must be achieved to maximize the productivity of Asus. Organizational structure The organizational structure of Asus has a vast focus on bettering employee productivity through motivation. In the company, employees’ demands are a priority, enabling them work harder achieving their full potential. Recently, Asus broke down its operations into three sectors enabling the organization to focus on increasing productivity and innovation to maximize its sales.

The driver towards the change was the climaxing of the motherboard sales, demanding a better production line. Pegatron is the sector set aside for motherboards and all other computer systems. Unihan is the second break out the company, dealing with sub-component manufacturing and chassis manufacturing. Asus proper is the third and is set to focus on notebooks (Kubicki, 2008). Employee recruitment and development The company believes in the importance of employees for maximum productivity in the organization.

Hiring aims at selecting the best-suited candidates for the set positions, and they must meet the specified qualifications. Creativity and innovativeness are essentials for hiring, and candidates must meet these specifications. For the betterment of their productivity, the company motivates employees through diversified ways, and is among the few companies that offer pensions to their workers (Kubicki, 2008). Such incentives act as motivators for maximum yield in terms of quality and innovativeness.

ReferencesKubicki, K. (2008). "New ASUS Corporate Structure Zeroes Employee Pensions." DailyTech. Witcher, B. J., & Chau, V. S. (2010). Strategic management: Principles and practice. S.l.: Cengage Learning.