Nobody downloaded yet

Marketing Management Class Discussion wk1 - Essay Example

Comments (0) Cite this document
The product that is mineral water has to be purified before it is distributed to the market.
The mineral water is intended to be…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Marketing Management Class Discussion wk1
Read TextPreview

Extract of sample "Marketing Management Class Discussion wk1"

Download file to see previous pages Branding is vital for mineral water, as one may copy products and a place on quality. The main distinct factor that may distinguish the mineral water from other brands. Specialists in marketing urge that any given product (Douglas, 2010) For instance, water can get branded viably. The wellspring of the water gives us a decent establishment to differentiation if youre going to take advantage of the brand society; you begin with the peculiarity of the source
The main proposition within branding the product is to make sure is recognized and identified easily within the market. This will ensure there is a mass loyalty in reference to quality and trust of the customers.
It is vital to portray positive reaction of the product within the target market and the buyer.The item, product and, a physical item offered to the market is bottled mineral water. In regards to physical items, it likewise alludes to any product or service that is a piece of the advertising. Item choices incorporate viewpoints, for example, appearance, bundling, administration, guarantee, and so forth (Douglas, 2010) the pricing of the product and the estimations should be affordable to the target buyers. Valuing incorporates the rundown cost, as well as rebates, financing, and different alternatives, for example, renting. The place where the mineral water will be sold includes to wholesalers and retailers in the. Spot (or position) choices are those connected with channels of distribution that serve as the methods for getting the mineral water the water to the target clients.
In conclusion, for the mineral water to be used within the entire market, the manager should deploy great marketing concepts, starting from communication, production, advertising, distribution, and brand positioning and customer retention. The manager should also apply the marketing mix to ensure the mineral water penetrates the market. Furthermore, the information about competitors and how to deal ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Management Class Discussion wk1 Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Marketing Management Class Discussion wk1 Essay Example | Topics and Well Written Essays - 250 words. Retrieved from
(Marketing Management Class Discussion Wk1 Essay Example | Topics and Well Written Essays - 250 Words)
Marketing Management Class Discussion Wk1 Essay Example | Topics and Well Written Essays - 250 Words.
“Marketing Management Class Discussion Wk1 Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Management Class Discussion wk1

Operations Management wk1

...Operations Management Discussion Questions Q a) Deer & Company announced to the general public that anybody who is using their compact Utility Tractors must stop using it and must approach their nearest dealers for a repair before further usage. The reason for this recall is that some steel bolts used in the tractors are doesn’t serve the purpose well and might result in accidents during roll over. This incident is an evidence of company’s poor supervision during the operations function. It is during the operations stage that product is checked for defects and this will not be properly done in the case of Deer and Company. A poor operations management can always result in poor quality of the final products. Q.1 (b) Specialization... ...
4 Pages(1000 words)Essay

Wk1 discussion

...with certification; and has passed the national licensure or certification examination. Mental health counselors apply their knowledge and skills in a variety of settings such as independent practice, managed behavioral health care organizations, community agencies, integrated delivery systems, employee assistance programs, hospitals, and substance abuse treatment centers. They also extend full range services in specific areas of Assessment and Diagnosis, Psychotherapy, Brief and solution-focused therapy, Treatment planning and utilization review, Psycho educational and prevention programs, Alcoholism and substance abuse treatment and Crisis management. Another helping profession other than ...
5 Pages(1250 words)Essay


...XMGT Discussion Wk Business ethics is how an organization conducts itself both morally and ethically in the workplace. The consequence of a decision may affect the business or any of its trading partners or customers. It is the responsibility of upper management to develop a code of business ethics for the employees to adhere to. People naturally take the easy option, so enforcing a code of conduct that values ethics is an important of any organization that takes its ethical concerns seriously. Many times businesses feel likes they are put in an impossible situation. This is known as a moral dilemma, where the decision maker faces two or more ethically uncomfortable alternatives (Schermerhorn Jr., Hunt,...
1 Pages(250 words)Essay


... standards. They do this through bribing government officials in order to continue operating (Fisher and Lovell, 2006). Corporate social responsibility refers to a commitment, away from the one that is needed by the regulations as well as economics, for organizations to achieve their goals. Moreover, social responsibility is also a continued commitment by organizations to conduct themselves ethically. It also enables organizations to participate in economic development as they improve the life’s quality for their employees, their families as well as the quality life of the neighboring community. Therefore, social responsibility is also concerned with how organizations manage their businesses in order to have significant positive... that...
1 Pages(250 words)Essay

Marketing Management class discussion wk3

...Marketing Management Discussion Marketing Management Discussion Q1 Regina realizes that she does not like the television after 21 days and decides to return it to the store. The client is returning the item not because it has developed problems but purely because the television no longer suits her taste. At the time of purchase, Regina picked the item television from a variety. At that time, it was the best for her. For me, it will not be possible to accept the item back as it does not have any fault. Vital step is to explain and ensure Regina understands the company policies regarding return of sold items. I would strongly advise her...
1 Pages(250 words)Assignment

Marketing Management Class Discussion wk6

...Marketing Management MARKETING MANAGEMENT International joint partner selection was an article by Oliver and Roy in 2009. It tries to analyze how business partnership is influenced by the host nations. In forming business ventures, the host countries usually develops laws and regulations that tend to favor local firms. These laws often provide them with a larger percentage of the company shares in products production. Through the data collected and analyzed by the article, it negatively affects partner relationship due to variations in costs of production rather than equity. Thus, this constitutes unfair trading terms between the partners which are as a...
1 Pages(250 words)Essay

Marketing Management Class Discussion wk4

..., these followed the baby boomers and they were born somewhere between 1964 and 1980. They grew up in and connected to the pop culture which was famous in ‘80s and ‘90s. The terminology has found use in marketing, social sciences and demography. Generation y Also known as the Millennials, the Echo Boomers or lightly as Generation Why, they are a cohort born somewhere between 1984 and 1994 (Kouzes & Posner, 2006). They are actually children of Baby Boomer and they were raised with many world-changing events happening all around them, including the rise of internet and mass communication. It is renowned as the battleground for culture wars with increasing disagreement between progressive and conservative perspectives....
1 Pages(250 words)Essay

Statistics for Managers Class Discussion wk1

...Statistics in business and economics Statistics in business and economics Statistics has found extensive application in business. It has been used to gather, examine, present and interpret information. Such information can be used by managers to make knowledgeable decisions. It is necessary to discuss an online article written by Andrea Wiley to illustrate how statistics can be used in business. The online article written by Andrea Wiley represents a study that evaluates whether there are positive links between infant milk feeding and age at menarche. This study involves the application of regression analysis to establish the relationship in this context. Two separate samples were used in the study. The...
1 Pages(250 words)Essay

Marketing Management class discussion wk11

.... Consequently, the right brain possessing the dire need to consume the drink is hyper-activated. Pleasure effect activation leads to an intense feeling to purchase more. Concisely, there is development of an element of ownership via the name on the bottle. Personalisation transfers the eventual meaning to the brain, hence one have a total notion of Coca cola as a true brand. The success of the campaign is evident with the escalation in consumption by 9%, with further increase in Facebook page traffic References Coca-Cola Campaign Resonating Strongly. (2013). Checkout, 39(9), 73-75 Kotler, P., & Keller, K. L. (2015). Marketing management.... analysis affiliation Campaign analysis The share a coke campaign has been on top of social media for...
1 Pages(250 words)Coursework

INF336: Project Procurement Management Wk1

...particularly in the hard disk drive market, which had previously been used to generate millions of dollars (Kendrick, 2009). However, the nature of the supply Chain risks have recently been changing. It has come to most people’s realization that the upcoming risks that normally come along with vulnerabilities often are better addressed adequately at the management level. As a manager of such projects to be able to adequately respond to the risks I would carefully consider the operating models in my organization in an attempt to come up with a defined optimum balance between the assuredness and the financial efficiency of a very stable supply chain. As a manager I would...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Management Class Discussion wk1 for FREE!

Contact Us