Nobody downloaded yet

Strategic International Business Management - Essay Example

Comments (0) Cite this document
Summary
From this paper, it is clear that with the development of international logistics, information technology, global integration and liberalization of markets more and more companies seek the opportunities for international expansion. Tesco is one of the companies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Strategic International Business Management
Read TextPreview

Extract of sample "Strategic International Business Management"

Download file to see previous pages However, before going internationally, the company needs to address its weaknesses, including frequent product recalls, negative international publicity, and bad accounting practices. The potential target market for Tesco chosen for this paper was the Chilean market. Chile is a highly attractive market for Tesco due to its competitive position in the South American region in terms of economic ranking, openness to Foreign Direct Investment (FDI), basic business requirements and other parameters. Retailing industry in Chile is growing and is forecasted to show positive growth in future. Also, there is a growth of demand for imported, exotic and sophisticated products among the urban population of Chile, which is a good business opportunity for Tesco. Hypermarkets and Supermarkets in Chile is one of the most popular establishments for grocery shopping as this segment has the highest % share. The number of supermarkets and hypermarkets is continuously growing in Chile and indicate that there are growth opportunities for Tesco. Among three market entry strategies suggested, it was recommended to pursue acquisition strategy in order to enter the Chilean retail market.
With the development of international logistics, information technology, global integration, and liberalization of markets more and more companies seek the opportunities for international expansion. One of such companies is the UK-based retailing chain, Tesco Plc. The company already operates in the European and some Asian markets. However, the firm seeks for other markets for international expansion. The aim of this paper is to suggest a potential international market for Tesco’s expansion, to analyze the external environment of the proposed country and to provide recommendations regarding the selection of a market entry strategy for Tesco.
Tesco is a network of retail stores selling grocery, general merchandise, electrical products, apparel and other non-food items (MarketLine Advantage, 2015). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic International Business Management Essay”, n.d.)
Strategic International Business Management Essay. Retrieved from https://studentshare.org/business/1677047-strategic-international-business-management
(Strategic International Business Management Essay)
Strategic International Business Management Essay. https://studentshare.org/business/1677047-strategic-international-business-management.
“Strategic International Business Management Essay”, n.d. https://studentshare.org/business/1677047-strategic-international-business-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic International Business Management

Strategic Management In International Business

...Strategic Management In International Business Introduction Successful international marketing requires recognition and authority at the top decision-making level. International marketing programs developed by Marks & Spencer must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments. Business organizations like Mark & Spencer are more likely to make fundamental and continuous corporate adjustments to the demands of shifting market environments. To date, relatively few have truly adopted a market orientation, despite the lip...
10 Pages(2500 words)Essay

International business management Strategic Information Management

...realise its potential and improve business potential. Kirk(1999) has further noted that the solution to such organisational blocks is in " clarifying the context of the practice of information management by exploring aspects of organisations and managerial work and in exploring the nature of information at the level of the organisation and the individual manager." The modern concept of SIM has encompassed the strategic uses and the use of information for competitive advantage by drawing upon internal and external information resources. Advantages of SIM have also been noted to include the increase in productivity and creativity of the people who handle...
10 Pages(2500 words)Essay

International and Global Business Preparation of detailed strategic report to management analysing the risks, possible methods of entry and attractiveness of entry for a nominated Australian company into a European and an Asian market

...may have been carried out by the initial company. The company achieves economies of scale that may not have been realized if it joined single handedly. The disadvantages of this would include:- Continued struggle in management this may be due to the feeling that one company has more control than the other or because of diverse ideas (Roberson 2004) Franchising This involves using a company in India to market the products of Bulla. This would help Bulla in introducing its products to the market without the need for direct participation. This has the following advantages:- Bulla can examine how other businesses that have used the concept have faired in the same market. One can benefit directly by using...
9 Pages(2250 words)Essay

George Orwells Animal Farm

11 Pages(2750 words)Book Report/Review

International and Global Business - Preparation of detailed strategic report to management analysing the risks, possible methods of entry and attractiveness of entry for a nominated Australian company into a European and an Asian market

...International and Global Business: Entry into the European and Asian Markets Introduction This paper aims to present a detailed strategic report to management that analyses the risks, possible methods of entry, and attractiveness of entry for Austar, a nominated Australian company, into a European and Asian market. Austar is a telecommunications company whose focus of business is subscription television. It only commenced operations in 1995, which means the company is still young in the telecommunications industry if to take other older established ones in comparison. The company stands as the largest subscription television operator in rural and regional Australia and has reaped as many as 713,000 subscriptions. Digital satellite... )...
9 Pages(2250 words)Essay

Strategic Management for the International Business

...Strategic Management for the International Business Table of Contents Table of Contents 2 Introduction 3 Global Competition and Strategies 4 Global Drivers 5 Industry Section (Part 1) 6 (a) Definition of the industry or sector chosen 6 (b) Major (global) global macro-environmental trends (PESTEL) affecting the Chosen industry/sector 7 (c) Major (global) Porter’s Five Forces affecting the chosen industry/sector 9 (Simerly, n.d.). 11 (d) YIP’s Global Drivers framework Analysis 12 Key Strategic Issues derived from the analysis 15 Company Section (Part 2) 16 Apple Inc 16 Porter’s Diamond Model Analysis 17 Vision and Mission 18 Global Generic Strategy 19 Core...
16 Pages(4000 words)Essay

Personal Platinum Label

2 Pages(500 words)Assignment

International Business Management (Strategic Alliances types)

...Types of Strategic Alliances Introduction Strategic alliances are conventions between partnersor companies to achieve objectives and goals of common interest. The companies remain independent and often in competition. There are different types of strategic alliances in the world today (Gibbs & Humphries, 2009, p. 35). They contrast in the manner in which the companies involved share their contribution. Managing the alliances is a difficult task than managing a single business due to many decisions that must be made by the management from all the parties. Appropriate decisions connected to partner selection and governance...
3 Pages(750 words)Essay

International business strategic

...is not followed properly they lose competitive advantages in the market. As a result instead of achieving growth firms are seen to lose profits and become indebted. Overtime they cease to thrive in many markets, focusing only upon a few. EMNEs lack the expertise, knowledge and skills to utilize resources effectively. The mismanagement leads to extremely slow paced growth. Many EMNEs have been seen to withdraw their activities from the international front due to the inability to stand competition and move back to operating only in their parent nations (Baylis, Smith & Owens, 2013). EMNEs lack the expertise and the ability to meet the needs of the target foreign markets. However, if strategically planned...
16 Pages(4000 words)Assignment

International Business Strategic Management

...International Business and Strategic Management Assignment International Business Strategic Management Assignment BBVA is a Spanishretail banking institution, which focuses on the provision of quality services and products in accordance with the demands and expectations of the target markets in various nations across the world. The purpose of this case study report is to identify a potentially attractive target market for BBVA retail banking’s future international expansion strategy. The report incorporates an assessment of the macro-environmental factors (PESTEL analysis) of five...
7 Pages(1750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic International Business Management for FREE!

Contact Us