Free

Chapter3 - Essay Example

Comments (0) Cite this document
Summary
However, just like any other business, Coca-Cola is affected by industrial forces. The company has its own strengths and weaknesses that can affect its performance…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Chapter3
Read TextPreview

Extract of sample "Chapter3"

Business Business Question One Coca Cola is one of the biggest brands around the world that offers different kinds of non-alcoholicdrinks. However, just like any other business, Coca-Cola is affected by industrial forces. The company has its own strengths and weaknesses that can affect its performance. PESTLE analysis is a common method used to analyze the external factors that affect the business. This stands for Political, Economic, Social, Technological, Legal, and Environmental factors affecting the business.
Political analysis examines how political pressure influences the business (Partridge, 1999). This business is affected by regulations that govern the standard of products being produces. There are potential fines if the standard law is not met. Canada is a stable country so the company does not experience frequent changes in laws and regulations. The economic analysis examines how the business is affected by the world’s economy. The non-alcoholic beverage industry in Canada has high sale because of the high economic growth in the country. Social analysis examines how changes in the society affect the organization. Consumers who are around the ages of 37 to 55 are becoming more concerned with nutrition. They are changing their lifestyles to a more healthy habit. Technological analysis examines how emerging technology affects the company (Edwards, 2014). This company has taken advantage of new technology to improve its products in terms of packaging the products and through its marketing strategy. The legal analysis examines how the company is affected by the national and world legislation. The company has all the rights that is applicable to the nature of its business. The Environmental analysis examines how environmental issues affect the company. Coca Cola makes sure that all its facilities comply with the environmental laws set by the government. The company understands the importance of studying the PESTLE in its success.
Question Two
Companies operate in very competitive markets where substitutes and competitors keep on emerging. It is crucial for companies to be innovative in order to survive in the industry. One product that faces competition is Colgate. This toothpaste has been in the market for many years and is one of the most trusted brand s in the market. This is also recommended by dentist worldwide for its ability to strengthen the enamel, whiten the teeth and freshens the breathe. However, toothpaste brands have increased significantly in the market over the years. The market is filled with many brands, each with its own benefit. Some competitors include Crest which is well known worldwide for its whitening purpose. This also offers tartar build-up protects and is has been flavored especially for children. The second competitor is Sensodyne which is usually used by people who have sensitive teeth. This toothpaste also has the properties that whiten the teeth and protect the tooth enamel for both adults and children. Close-up is another competitive brand that is well known for its mouthwash ingredients. This toothpaste is also designed to prevent cavity, make breath fresh, and whiten the teeth. Finally there is Pepsodent toothpaste which is a brand owned by Unilever. It aims at whitening the teeth, strengthening the tooth enamel, and eliminating plaque buildup.
An analysis of some of the competitors shows that their products are substitutes for Colgate (Fleisher, 2003). They have the same benefits including freshening the breath, whitening the teeth, and strengthening the tooth enamel. To secure their place in the market, Colgate needs to be innovative, especially, in its marketing strategies. This is to make sure that customers are always attracted to the product.
Bibliography
Fleisher, C. S., & Bensoussan, B. E. (2003). Strategic and competitive analysis: Methods and techniques for analyzing business competition. Upper Saddle River, N.J: Prentice Hall.
Edwards, J. (2014). Mastering Strategic Management- 1st Canadian Edition.
Partridge, L. (1999). Strategic management. London: Financial Times Management. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Chapter3 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Chapter3 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1677005-chapter3
(Chapter3 Essay Example | Topics and Well Written Essays - 500 Words)
Chapter3 Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1677005-chapter3.
“Chapter3 Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1677005-chapter3.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Chapter3

Religion and Theology: Lord Krishna

...as worshipped and known as one of the many avatars of Lord Vishnu, and worshipped in various forms and although he is described as a human king, but he is widely worshipped by Hindus as a divine soul, the God almighty. References: Kishore, B. R., (1999). Lord Krishna. Diamond Pocket Books (P). Ltd. Knapp, S., (2005). The heart of Hinduism: the Eastern path to freedom, empowerment and illumination. iUniverse Publication, pp. 241-242 Sawhney, C., (2003). The world's greatest seers and philosophers. Pustak Mahal Publication, pp. 133 Steven, S., (2006). Essential Hinduism. Greenwood Publishing Group, pp. 107-110 Swami Prabhupada, A. C. B., (1986). Bhagavad-Gita as it is: With the Original Sanskrit Text, Roman Transliteration, English...
3 Pages(750 words)Research Paper

Culture and Society Assignment

...Chapter3 and 4 Chapter 3: Culture & Society Many people use their cultures as the standard to observe and judge their behavior in their society, and the sociologists refer this process as ethnocentrism. Thus, the ethnocentrism is the act of judging other cultures by one’s own culture, and it assumes that one’s culture is greater than others. For instance, the schoolchildren are made to believe that their own school is the paramount than the others, and they compose songs and pledges to demonstrate the goodness of their own school and countries. According to Anthony and Mitchell (123), the constant emphasis of the superiority of one’s own culture can create negative impressions from other people. The negative...
3 Pages(750 words)Assignment

My nursing ethics as a nurse

...://nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/EthicsStandards/CodeofEthics.aspx Navran, F. (2010). Defining values, morals, and ethics. Retrieved from http://www.navran.com/article-values-morals-ethics.html The President’s Council on Bioethics (2003). Being human: Readings from the president’s council on bioethics. Retrieved from http://www11.georgetown.edu/research/nrcbl/pcbe/bookshelf/reader/chapter3.html US National Library of Medicine (2012). The Hippocratic oath. Retrieved from http://www.nlm.nih.gov/hmd/greek/greek_oath.html... My Nursing Ethic As a Nurse Ugommah Miller Personal Ethics and the Scope of Nursing Practice Death is inevitable but amazingly the greatness of human existence above all living creatures ...
3 Pages(750 words)Essay

Chapter3: Methodology of IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY

...? IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY Chapter - Methodology 3 Introduction Research is often referred to as the search for knowledge. In common parlance, research is also deemed as a systematic and scientific exploration of pertinent information about the subject of concern. As a result of this research is regarded as “an art of scientific investigation”. Eminent scholars such as Wetter (2010) defined research as a process of expanding the knowledge without having any targeted application. The author also mentioned that an applied research o the other hand acts as a linkage between business and science. Newagepublishers (2013) defined research as “systematized effort to gain new... IMPACT OF ...
6 Pages(1500 words)Dissertation

Physiological Responses to Racism and Discrimination

...is activated, increasing heat rate, blood pressure, and hormone levels" (Huffman Chapter3 Summary). The negative impact however, is in regards to the strain that is placed on the heart. If your fear gauge is too high or you're overly stressed then the chances of having a heart attack or heart palpitations resembling the symptoms of a heart attack can take place. A person could also hyperventilate or pass out from becoming overtly stressed. All in all though, it is the body's way of protecting itself utilizing the flee or fight mechanism, that is sent out from the many signals, given off in the brain. Personally, if I were in a situation such as one of racial violence, or being judged based on my sexual choices or...
2 Pages(500 words)Assignment

A report on Saudi Arabia

...needs to made at the end of chapter 2 rather than carrying it over to chapter3. Section 4.2 of chapter 4 must be placed in methodology of chapter 3. ‘Cyclic model’ of chapter 4 needs to be discussed more broadly. In reflection in Chapter 5, concepts of Liddicoat must be introduced to make it more effective. Important and highly relevant issues like cultural competency and early language learners need to explored more prominently and discussed in chapter2 and chapter 5. Different perspective of English vis-à-vis American and English version could be more explicitly explained in chapter 4 and 5. Description of other studies needs to be included only in chapter 2. Amendments made to the thesis All the chapters have...
2 Pages(500 words)Book Report/Review

What is Culture What are some of the common types of culture and how do they differ from one another

... to identify cultural diversity. The US is projected by quite a few individuals as representing a potpourri of diverse cultures. All the same there is considerable diversity that is on the increase. In the US context, a cultural hierarchy is evident, which reigns supreme (Macionis). Works Cited Culture - What is it? 2008. Web. 2011 October 29 . Jay, Gregory. Do Americans Share a Common Culture? Web. 29 October 2011 . Macionis, John J. Chapter 3: Culture. 1995. Web. 29 October 2011 chapter3/objectives/deluxe-content.html>. Patrick, James. Types of culture – Part 1. 1973. Web. 2011 October 27 . Wickberg , Daniel . "What Is the History of Sensibilities? On Cultural Histories, Old and New." American Historical Review (2007): 112.3: 661 – 684. Print.... of the of the of the Cultural...
2 Pages(500 words)Essay

Perceptions of the self

..., taking that raw experience data, and actively assembling it to more familiar, meaningful environment that we live in. Human minds have organized rules or principles built in them. These principles order, arrange, organize and then synthesize the sense data in a more familiar way of peoples lives. The organizing rules precede the experience sensations existing independently of these sensations. We do not have to learn the basic ways of arranging and relating the world, but it naturally comes as software installed in human brains. Reference Kant, I. (2007). We Construct the Self. Retrieved August 27, 2012, from http://www.prenhall.com/chaffee/chapter3... of the self Perceptions of the self The main reason that led to Kant thinking on “We...
2 Pages(500 words)Essay

Childhood Obesity in the USA

...nutritional value to discourage people from buying. Parents who suffer from obese should encourage their genetically predisposed children to watch their diet, as well as be physically active in order to avoid being obese. Works Cited Byers, Tim., and Sedjo, Rebecca L. “Public Health Response to the Obesity Epidemic: Too Soon Or Too Late.” The Journal of Nutrition 137.2 (2007): 488-492. Print. “Obesity and Overweight.” Who.int. World Health Organisation, May 2012. http://www.who.int/mediacentre/factsheets/fs311/en/. 13 November 2012. “Possible Causes of Overweight and Obesity.” Pc.gov.au. 2005. http://www.pc.gov.au/__data/assets/pdf_file/0011/103313/05-chapter3.pdf. 13 November 2012 “Prevalence of Obesity in...
3 Pages(750 words)Essay

Leading Global Workforce

... employees loyalty in the long term. References Becker, B. E., Huselid, M. A & Beatty, R. W. (2013). The Differentiated Workforce: Translating Talent into Strategic Impact. Harvard Business Press. Hampton, J. J. (2009). ‘Fundamentals of Enterprise Risk Management’ Chapter 26. The People of Risk Management–Modern Risk Managers. AMACOM Div American Mgmt Assn. Identify strategic positions. Chapter 3. Retrieved from http://www.thedifferentiatedworkforce.com/pdfs/TDW-Chapter3.pdf Saint-Onge, H & Armstrong, C. (2012). The Conductive Organization. US: Routledge.... Global Workforce: Significance of Assessing Capabilities Importance of Identifying Strategic Capabilities The process of identifying the strategic capabilities is essential for an...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Chapter3 for FREE!

Contact Us