Evaluate the organizations innovation strategy - Essay Example

Evaluation of Innovation Strategy of Wal-Mart Evaluation of Innovation Strategy of Wal-Mart Wal-Mart launched remarkable innovation techniques as a way of driving sustainability progress in keeping with its goals. The retail company is one of the best retailers that strive to generate zero waste, utilize 100% renewable energy and offer products that are friendly to the environment (Hurst, 2012). The move has reinforced the Go-Green movement that has been adopted by companies in United States and around the globe.

Not only does the green initiative give Wal-Mart good press but it also boosts the bottom line products. The company prides itself on high-efficiency a refrigeration unit that utilizes waste heat to provide hot water on kitchen and restroom areas. The retailer knows the danger of clogging up drains with grease and that is why it adopted bio-diesel made from waste brown cooking grease in its stores. The company saves an enormous portion of cash from green produce grown in United States. The production is made possible by Wal-Mart’s interaction with local suppliers and growers that fill its grocery stores with products on the prompt basis.

The company’s innovation technology features other eco-friendly products such as organic cotton for making clothes. The strategy has enabled the company to save on cash and create a safe environment for its customers (Hurst, 2012). The innovation strategy has also led to high productivity, competitive positioning, and quality. Wal-Mart retains its market share in the retail industry and as the leading retailer in United States. The goal of the Wal-Mart is to change the world through eco-friendly innovations, and it has sustained the company in the market for the last decade.

ReferenceHurst, D. (2012). Why Walmart Is Like a Forest. strategy+business. Retrieved 2 February 2015, from http://www.strategy-business.com/article/00120?pg=all