Building an Innovation Strategy - Assignment Example

This theory clearly states that there are stages of adoption of innovation, which starts with awareness, followed by interest, evaluation, trial, and finally adoption (Rogers, 2010). Rogers also suggested that there are factors affecting diffusion of innovation. These include innovativeness, risk-taking and age, resistance to change, innovative attitudes and values (Rogers, 2010). In other words, innovation cannot easily be gained, because it is affected by some individual or personal characteristics (Rogers, 2010).

If personal characteristics are directed towards the same goal that will lead to the successful implementation of innovation, then at some point, Rogers’ idea will guarantee us of the achievement of innovativeness linked to risk-taking behavior and age, and the level of resistance to change, and innovative attitudes and values. In reality, the level of innovativeness of every individual varies. There are individuals who are earlier in adopting an innovation compared to the other members within the entire social systems.

Based on the idea of Rogers, this variation will be a remarkable barrier to successful implementation of innovation, because not everyone will have to hold on to the same level of innovativeness. Innovativeness simply is about opportunity at some point or to which it is being presented first. However, not all individuals have the same level of risk-taking behaviors and even age. According to Roger, this factor will have to matter because older managers are less likely to take risks as empirically observed.

Even people are also hesitant to accept transition, such as acceptance of new technology as the effect. This is a remarkable manifestation of the individual’s nature to resist change. Finally, there are situations that influenced people attitudes or values because of certain situations. According to Rogers, these are remarkable factors that will influence the level of innovation that will take place in an organization. However, contrary to the idea of Rogers, Joseph Schumpeter argued that innovation can be seen as “creative destruction” waves allowing it to restructure the entire market for the advantage of those who are able to grasp discontinuities faster (McCraw, 2009).

In other words, this theory establishes the point that capitalists have continued enhancement of the existing structure, by administering it, but this can only possibly bring the idea of the cycle between creation and destruction. There is therefore a cycle of things concerning innovation if one will take into account the idea of Schumpeter. This may therefore place some certain firms in “Open Innovation” by which there is a dominant element of becoming flexible in the use of several business models (Hafkesbrink, Hoppe and Schlichter, 2010).

The above concepts and theories closely illustrate the success factors for people and innovation. Next to this point is concerning the organisation design models that drive innovation. Any effective organizational design models that exist at present are good at aligning business strategies and objectives to guarantee that resources are efficiently