Walmart Stores, Inc's Mission Statement - Essay Example

Wal-Mart serves as a retail store that focuses on giving everyone a chance to access essential goods that they demand. Through its low prices, it focuses on providing a chance to the poor to access the same products and goods as the rich. Wal-Mart focuses on low product differentiation and conducts minimum advertisements. At the core of its operations, it targets average customers. It aims at giving the most value for its customers but keeps its prices to the minimum that ensures the average can afford the products. The management adopts business-level strategies that involve locating stores at remote locations outside major cities. By locating the stores in small cities, Wal-Mart aims at serving average consumers (Hill & Jones, 2008, p. 113). Further, the management has robust programs to improve the working environment for its employees. Wal-Mart’s success emanates from its mission statement that targets to serve average customers through offering lower prices to improve their lives.