Sir Richard Branson as Favorite Business Leader - Essay Example

Sir Richard Branson is the most notable individual in the organization, being a symbol of leadership and courageous entrepreneurship. He is a passionate leader who works on making sure that all employees enjoy coming to work every morning (Dearlove 2007:85). He has been regarded as a supportive figure in all ventures the company has begun, making it easier to attract investors due to his constant presence and charm. He is a risk-taker. All his diverse investments and initiatives have bordered on what many would have called risky ventures, but he has been able to maneuver and meet the demands.

He is known to start companies and share out the risks with other investors to minimize risks for all other partners (DuBrin 2010:50). He is knowledgeable in all his ventures and recruits people based on their understanding of what is happening. His approach allows him to create a team that loves working and is intrinsically motivated to achieve both personal and organizational goals. He adapts the transformational style of leadership that inspires others to work towards the common organizational goals.

He also prefers participative leadership strategies that make it easier to ensure that employees own any project being worked on. This motivates them a lot (Shavinina 2006).