Brother Bernard McCoy - Essay Example

The market search enabled the company to establish the amounts customers are ready and willing to pay for a particular product. The high quality of the product accompanied by affordable cost attracts and wins massive customers.

Q2
Brother Bernard McCoy exhibits the following entrepreneurial characteristics, vision, and flexibility (Agbim et al., 253). He had identified income generation from a new source of income as the primary goal. He identified an opportunity in the market before making a decision on the company’s final product line. Brother Bernard shifted from the initial business alternatives to venture into a different product line. The initial options were either opening a shitake mushroom farm or constructing an 18-hole golf course in western Wisconsin. Market gap determined the final decision of a product line the company offers.

Q3
Brother McCoy and the other monks no longer handle the company’s operations an indication that they delegated their duties to other staff as managers. However, they coordinate and affect decision-making processes that transpire within their company, an indication that they still exercise control over their business. Managers should be team players, delegation of roles is an indication that they are team players involving others in the management of their company. Read More