The report on Home Retail Group Plc, covers the analysis and critical evaluation of the company’s environmental audit, the strategic directions and critical assessment of its strategies using the SAFS framework (suitability, acceptability, feasibility and sustainability)…
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It was incorporated in 1973 and has over 1000 stores spread over the United Kingdom and Republic of Ireland. It has the two leading retail brands in United Kingdom Argos and Home-base. Their source for their product both locally and globally (Home retail group 2014). Argos deals with general merchandise, and it is the most popular. It has 40 retail stores spread over the United Kingdom. Some of the products that one can be able to shop for at Argos are toys, electronics, jewelry and housewares. Home base is the largest DIY store the people who frequent the store are home decorators and constructors. Financial services deal with offering financial advice to customers; it also operates as an insurance company (Home retail group 2014). Argos and Home base have variety of 80,000 goods provided under a portfolio of brands like Habitat, Bush, Alba, Chad Valley and Odina. Over 47,450 competent and efficient employees work in Home Retail Group plc. The establishment is directed by a panel of directors whose chairman is Mr. John Coombe. The Chief executive officer is currently Mr. John Waiden, and he leads a team of abled managers who manage the daily operations of the company. The establishment’s dream is to become the unsurpassed merchandising shop in Europe, and its mission is to answer quickly and satisfy the needs of their clients. The financial position of the company has grown over the years registering a net profit of 5.7 billion in 2013 and a market share of 190.40.The following is a detailed research on its market position using the SWOT analysis, Porters five forces model and the PESTEL analysis of the company (Home retail group 2014).
The company continues to focus on operational excellence and further investment in multi-channel leadership that has delivered a solid performance that has enabled the hold of the market share in the business. Although still cautious about the consumer outlook over the short term, the company continues to
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