Company Mergers and Market Segmentation - Essay Example

In May 2014 apple bought beats by DRE, Google acquired a Stack driver company involved with cloud computing, and in India Fortis healthcare Ltd. merged with Fortis healthcare international. The objective is to maximize the expected revenue, increase the customer base and improve service level. For instance, Apple bought beats by DRE so as to provide its clients with excellent sound systems and to increase income from selling the beats by DRE audio products. Google acquired Stackdriver in order to compete favorably with other giant search companies like Amazon, on the cloud-computing front.

The 250 ml packet can be promoted by posters around institutions where the target consumers include the students and some of the College staff. The price should be pocket-friendly since students may lack the purchasing power of the more expensive products.

 For Smartphone, one first identifies the need for him to purchase a Smartphone; secondly he gathers information about the Smartphone. Thirdly he evaluates the information he has gathered and finally makes a decision on whether to purchase or wait for some time.