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Others - Essay Example

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merged with Fortis healthcare international. The objective is to maximize the expected revenue, increase customer base and improve…
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Others

Download file to see previous pages... Fortis healthcare Ltd. merged with Fortis healthcare international so as to consolidate both their local overseas operations, and in the end increase their combined revenue significantly.
Milk has been differentiated to satisfy different market segments, for instance, milk is packaged in different sizes of packets e.g. 250 ml and 1litre packets. Those who cannot afford to purchase the 1litre packets can opt to purchase the 250 ml ones. Marketing mix incorporates price, place, promotion and product level (Nelson & Paul 93). The 250 ml packet can be promoted by posters around institutions where the target consumers include the students and some of the College staff. The price should be pocket-friendly since students may lack the purchasing power of the more expensive products.
For Smartphone, one first identifies the need for him to purchase a Smartphone; secondly he gathers information about the Smartphone. Thirdly he evaluates the information he has gathered and finally makes a decision on whether to purchase or wait for some ...Download file to see next pagesRead More
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