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Investigating Business of British Airways, PESTLE Analysis of Qatar - Case Study Example

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From the paper "Investigating Business of British Airways, PESTLE Analysis of Qatar" it is clear that the environment of Qatar is well maintained by the Ministry of Industry and Agriculture. To monitor environmental issue an environmental protection committee was created in 1984. …
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Investigating Business of British Airways, PESTLE Analysis of Qatar
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Download file to see previous pages Along with much other industry airline industry is also expanding its business in Qatar. Airlines are one of the fast expanding industries in the world. British Airways are the largest airline company based on its international flights, fleet size, destinations. The company is based in London.
This Airline Company gets a strong backing of the UK Govt. It was established in 1972 by the UK Government. From that time it has become a strong player in this industry. It gets huge support from the government for maintaining its efficient and effective service. British Airlines has a strong presence in the UK. It is doing its business for a long time. Therefore nationally and internationally its presence is strongly felt. The company has a strong brand presence. It deals with many international flights and gives a memorable experience to its customers by providing excellent services. It is counted as a leading brand in the airline's industry. The company has an excellent global presence as it provides flights to almost every country in the world. It covers nearly 150 international destinations of six continents of the world. The fleet size of British Airways is over 260 aircraft. The company is having a strong and prosperous partnership with United Airlines. British Airways forms one world airline. It is the third largest airline company.
The company is facing strong competition from Cash Rich Middle Eastern Airlines. This airline company is becoming very popular day by day by offering equivalent services and facilities like British Airways. This intense competition limits the market share of British Airways. It is losing its customers of its competitor. The company is also facing the problem of poor employee relation which is not properly handled by the company. In British Airways change and innovation in the service offered is slightly slow.
The important marketing area of British Airways is its rise in the Skytax quality system. By this syste4m the company can boost its international image in the global market.  ...Download file to see next pagesRead More
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