The Health and Quick Dining Industry - Essay Example

Other established businesses have sufficient capital for investment and offer substitute products for students who arrive in college late at night (Bradford, n.p).  This is because the students cannot afford taxis to access the other outlets that sell healthy foods at high prices so their only option is to visit the nearby restaurants.

Indirect competitors would be those restaurants offering a substitute for our product.  Apart from offering pizzas and barbeques, the indirect competitors also provide substitute products such as soft and energy drinks (Bradford, nap). This is about the use of a similar marketing mix that targets the same customer base. As a result, it is essential to adopt a strategic option that attempts to counter the emerging competition. For instance, for our company to attract more clients and beat the competition, it is vital to offer healthier foods that do not contain many calories. The market opportunity exposed in the mining industry is that the direct competitors cannot provide healthy foods at cheaper prices and so we intend to improve on this service by supplying clean and nutritious foodstuffs at reasonable prices.