Inquiring Minds Want to Know--Now - Case Study Example

The Penton Media seeks to answer the question that is brainstorming within the business magazines in the industry Week, Restaurant Hospitality and Machine Design in respect to the decline of the use of publication reader service cards. The dilemma to unravel here is the fact that the industries want to assess the long-term viability of an advertiser and a reader service, that is, the reader service card, which is a post-card size device that the readers use while requesting for further information from a specific advertiser.

There is decreased tracking of the sources of the lead onto the use of the post-card device in the period 1998. The other critical aspect of this dilemma is the changing state of technology globally. This renders some trends in business field to be obsolete. This is evident through the Penton research results showing that there was no use of website access information by the various organizations within their ads in the 1992. Conversely, today the “contact us” icon entails e-mail addresses and other contact means that hasten the communication link between the organization and the general public.

The step on the management questions requires that the management fully capitalize on the opportunity that arises. This best outlines the strategic positioning of the organization to tap and grasp the accessible opportunity within the market or the industry. The question that Penton’s research wants to resolve is how best the organization disseminates timely and adequate information to the customers. The essence of this is that there is a new paradigm shift in the industrial purchasing and thus changing approaches that would best fit the divergent consumer environment is most sufficient.

This step finds the most reasonable actions that are at disposal towards tapping the advantageous edge of the opportunity presented. The respondents of the