New business proposal - Essay Example

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The company seeks to introduce the production and supply of ballet shoes, which customers have played a role in its design. Allowing customers to choose the design of their shoes is a…
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Download file to see previous pages This paper also contains the market analysis of the product, describing the industry, size of the market, and the description of the product. It is very difficult for the company to achieve success in penetrating the American market without ban elaborate and effective marketing strategy. This paper contains the marketing strategy that the organization should use, and the estimated financial flow that the project intends to attract. The company intends to start making some profits during its third year of operations.
The product of the company under review is ASOS.com. This is a British online company that is responsible for selling beauty and fashion products. The target markets of the company are young adults. Furthermore, the company manages to sale over 850 clothing brands, and it also has its own brand of accessories and clothing materials. As of the year 2013, the company was able to make a sale of 753.8 million pounds. The products that the company manages to sale are menswear, womenswear, beauty products, jewellery, accessories, footwear. On each and every week, the ware house of the company normally comes up with new products, aimed at replacing the already sold out products. The major disadvantage is that these products removed from the warehouse are not unique (Sachdev, 2004).
This is a major disadvantage to the company, and it ought to invest heavily in research and development for purposes of developing unique products aimed at catering for the needs of its target market. ASOS.com has various websites that target markets in USA, UK, Australia, Germany, China, Italy, Spain, Russia, etc. These are not the only countries that the company operates in, and this is because it normally ships its products to over 237 countries of the world. It has two distribution centres in the United Kingdom, which is responsible for undertaking this job. The company has approximately 21 million unique customers per month, and 7 million active or permanent ...Download file to see next pagesRead More
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