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The Business and Financial Performance of an Organisation over a Three Year Period - Dissertation Example

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From the paper "The Business and Financial Performance of an Organisation over a Three Year Period" it is clear that the weakness of ASOS was identified. ASOS has 26% Sales Returns from online marketing. Having contact retailers can prevent this problem…
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The Business and Financial Performance of an Organisation over a Three Year Period
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The evaluation of the Business and Financial performance of a business will allow me to look at their financial statements in detail. This provides an opportunity to utilize Financial Accounting tools and Qualitative Techniques for a careful analysis of the business operations in order to discover how the company performed its business operations. It helps to identify the various sources of funding the business has used and its ability to take out any more loans, the costs it’s incurring and its returns.

It also allows to assess the risks involved in its operation and to make an estimate for its future performance. It will be a challenge to unravel the mystery of ASOS performance. There was no news about how the company arrived at an excellent result of operations. But there were praises. First of all, the company Annual Reports are available online. Secondly, this is a modern way of doing business in the fashion clothing industry, because most retailers are selling mostly through department stores opened in many countries, while ASOS focuses more on online fashion retailing.

Knowing more about financial management for such operations will add more education and insights for the eventual readers of this formal paper.Studying the financial data, strategies, and other aspects surrounding the business of ASOS will also lead to discoveries about the risks involved, the opportunities of investing by buying stocks of ASOS in the near future, and factors or indicators about the prospects of good or bad future performance. Finally, this kind of business is new to most people.

The hope is that by analyzing the available information, something new will be added to the field of knowledge.1.2 Project objectivesThe objectives are:• To be able to review and analyze the Annual Reports using the qualitative and quantitative business and financial accounting analytical techniques so as to shed more light on the performance of ASOS from 2008 to 2010 and why it has succeeded so far;• To gather facts and evidence about the UK economy and other variables that will have an impact on ASOS;

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