Lenovo computer company - Essay Example

Lenovo Computer Company- CSR Lenovo Computer Company-CSR Corporate Social Responsibility (CSR) relates to operating business entities in a manner that accounts for the existing environmental and social impacts that it create. CSR defines the commitment by most companies to improve their well-being through discretionary contributions to organizational resources and business practices. CSR entails a commitment by companies to develop policies, which aim at encouraging responsible practices based on operations of the company.

CSR also refers to the provision of an obligation to avail reports on progress or attempts made towards social responsibility practices. CSR ensures that industries and other businesses commit their policies to improving and protecting the lives of the community members and workers. In the contemporary business operations, CSR reports address issues such as worker hiring, opportunity and training, governance and ethics, energy and environment impact. CSR reports rely on philanthropy (Lee & Kotler 2013, p. 30). Lenovo computer company management understands the centrality of a functional CSR within its operations.

The company recognizes that it possesses a unique heritage, which comprises of different cultures of west and East countries. Lenovo understands the essence of having an active public relation that will enable it to compete with rival companies such as apple.Lenovo Company has taken social responsibility for its manufacturing process and overall business operations by shaping the future of humanity through technological advancements. The company prides in observing environmental laws such as pollution, producing quality and high performing products (Lenovo 2014, p. 1). Lenovo Company, therefore, prides in commitment to serving consumers and responsibility to the products.

Lenovos CSR success results from its guiding principles such that binds it to sustainable and social responsibilities. Bibliography Lee, N & Kotler, P 2013, Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause, Wiley, Hoboken, N. J.Lenovo 2014, Our Company: About Lenovo, Retrieved October 3, 2014 from, http://www.lenovo.com/lenovo/us/en/our_company.html