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The author(s) of the article bring into account the nature of some of the expanding companies, especially from the developing regions, and explains their impact in markets that can be considered established. In order to come up with the information that is presented in the article, the author(s) had to involve some quantitative data so as to come up with conclusive results.
The author has dissected internal and external facts presented by all the companies that are mentioned in the article. The use of secondary sources of information made it possible for the article to bring out some of the unknown facts about certain companies, regions, and even emerging markets, for example; Brazil, Russia, India, and China. All these are attained from secondary sources of information, and they have been used to argue the author’s claim about globalization and the trends in countless regions/markets. It is this information that shows of the interest the author has placed on the growing trends in emerging markets. In a certain section of the article, the author talks of a new champion company known as Safaricom. The mobile-phone company is particularly famous in Kenya, and in its initial public offering, the company raised over $800 million (The Economist 3).
The surprise brought forth by the author(s) shows of the disbelief that many more regions may experience when they hear about the emerging world phenomena. China’s Lenovo Computer Company is another that is making waves in the world economy, having made it to the Fortune 500 in 2005 (The Economist 2). The article’s easy-to-understand language makes it easier for even the not-so-economic mind to comprehend the intended message. Readers may have an easy task at interpreting the message and grasping the magnitude of what is happening in the economic world, now and in the future. The article works toward improving the relations that most
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