Free

Business Strategy - Research Paper Example

Comments (0) Cite this document
Summary
McDonald’s operates in 119 countries and has over 33, 000 restaurants. Through its business strategies, McDonald’s has managed to register remarkable profit margins…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Business Strategy
Read TextPreview

Extract of sample "Business Strategy"

McDonald’s Business Strategy McDonald’s Business Strategy McDonald’s is a leader in the quick service restaurant industry andenjoys a remarkable market share. McDonald’s operates in 119 countries and has over 33, 000 restaurants. Through its business strategies, McDonald’s has managed to register remarkable profit margins compared to its close competitors. However, it is critical to assess the restaurant’s business strategy in an effort to determine whether it matches properly to the conditions of the quick-service restaurant industry. In the recent past, McDonald’s developed a plan-to-win strategy whose purpose was to ensure that the company not only got bigger but also better (Vitasek & Manrodt, 2012). There were several initiatives developed as part of this strategy as will be described and evaluated below.
One of the initiatives was ensuring that the company registered improved restaurant operations. In an effort to achieve this, McDonald’s ensured that employees received relevant training to their job responsibilities as well as leadership skills. Since the company has the Hamburger University, it proved easy for it to offer training programs. In addition, McDonald’s sought to ensure that its products were sold at an affordable price. Notably, the company indulges in research on the emerging economic trends and ensures that it adjusts prices to match the economic situation. The company focused on cutting down costs so that it would succeed in reducing the food prices. However, it maintained its quality of services and food. McDonald’s also increased the variety of its menu presenting consumers a diverse range of beverages and fast foods. The company was keen to realize that healthy eating has become a priority for many consumers and introduced quick service foods, which are healthy. Worth noting is the fact that the company also increased the number of McCafes as well as operating hours (Weinstein, 2012).
In order to determine whether McDonald’s strategy is well matched to the industry conditions, it is critical to consider how its internal and external conditions complement each other and how they are aligned with the industry conditions. Evidently, McDonald’s has identified and utilized the best opportunities available in the market. It strives to offer its consumers unique products. In addition, the company has ensured that its business strategy conforms to the emerging social and economic conditions as well as buyer preferences. This is made evident by the fact that the company reduces prices when there are economic hardships. Moreover, it introduces healthy fast foods in an effort to conform to the social emphasis on healthy eating. It also offers a wider variety of foods to match the preferences of consumers (Weinstein, 2012). A closer look at the company strategy reveals that McDonald’s is utilizing its resources, especially human resource to promote its competitive advantage.
A second criterion for assessing whether the strategy of McDonald’s is effective is considering whether its initiatives present it with a competitive advantage. Notably, McDonald’s has adopted several differentiating features of its competitors. It offers high quality foods and beverages, provides a wide variety of foods, and ensures proper customer services. Moreover, the company has focused on offering foods and beverages that present consumers with more value for their money. This means that the company succeeds in satisfying the consumers. Notably, McDonald’s has also introduced products that target a specific niche in the market. Finally, there is evidence that McDonald’s strategy has registered a remarkable performance. If a company’s strategy registered performance after execution, then it means that it is well tailored to meet the conditions of the industry and ensure a competitive advantage (Vitasek & Manrodt, 2012). McDonald’s registers remarkable profits and is a leader in the industry. This confirms that its strategy fits the quick-service industry.
Reference
Vitasek, K., & Manrodt, K. (2012). McDonalds Secret. Leadership Excellence, 29(10), 8.
Weinstein, M. (2012). McDonalds Recipe for Success. Training, 49(1), 60-63. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Strategy Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Business Strategy Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1658529-business-strategy
(Business Strategy Research Paper Example | Topics and Well Written Essays - 500 Words)
Business Strategy Research Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1658529-business-strategy.
“Business Strategy Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1658529-business-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Strategy

Business Strategy

...? Business Strategy Business Strategy Please answer the following questions: a) Explain the mechanistic and organic organization perspectives in relation to strategy and structure. (5 marks) Different organizations adopt various structures and strategies depending on the aims and goals that they seek to achieve in the end. A company may adopt either a mechanistic or an organic approach while executing its business or any other role that it plays in the society. A mechanistic approach is characterized by high levels of bureaucracy and complex strategies of executing duties, which are carried out in a more...
4 Pages(1000 words)Assignment

Business Strategy

...? Business Strategy BUSINESS STRATEGY Introduction Companies in search of success or for the achievement of their business objectives can employ a number of strategies. These strategies need not be the same a company chooses strategy according to the various challenges that it is expected to face or it is facing at the moment. These strategies can involve changing the company’s management or the management system at large. This paper discusses a case study, which analyzes an organization’s pattern of strategic development from the time of its creation to its current position. In the year,...
6 Pages(1500 words)Essay

Business Strategy

...? Business Strategy Business Strategy Business works or functions on strategies. Without strategies, no business can survive for longer periods. The business environment is changing day by day and it is necessary for the business people to change or update their strategies based on the changing business environment. For example, globalization has produced revolutionary changes in the domestic and cross border business activities. The importance of business processing and customer processing has been...
8 Pages(2000 words)Essay

Business strategy

...? <Business Strategy> and Section # of APPLE INC. Apple Inc., formerly known as Apple Computers, manufactures world’s most innovative consumer electronics, computer hardware and software and commercial servers. Apple is recognized in the electronics industry for its innovative appealing designs and unique marketing campaigns. It has a strong and loyal customer base which trusts Apple’s products beyond measure. Fortune magazine ranked Apple as the world’s most admired company in 2008, 2009 and 2010. It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The company was previously known as Apple Computers for 30 years and in 2007, it was renamed as Apple Inc. to reflect the intended expansion of Apple in the field... reach out to the...
8 Pages(2000 words)Essay

Business Strategy

...? Business Strategy: Google, Inc. Introduction Founded in Menlo Park, California in 1998, Google, Inc. has come to dominate the Internet landscape through its industry leading search portal. While Google’s search portal is the organization’s primary revenue source, it has also entered into a high number of other product designs. Google’s open source Android mobile operating system was released in 2008. The organization also has its own browser, Google Chrome, and its own social media platform Google Plus. In terms of long-term strategic initiatives Google has established the Google X Lab as a means of innovative experimentation. Among the elements research here include self-driving cars and augmented reality glasses. While Google... ...
3 Pages(750 words)Assignment

Business strategy

... of service centres across the country. In addition, it also ensures availability of spare parts. References Botten, N., 2007. CIMA official learning system management accounting business strategy. Burlington: Butterworth-Heinemann. CIA, 2013. East & Southeast Asia: Japan. [online] Available at: [Accessed 21 March 2013]. Cubbage, C. and Brooks, D. J., 2012. Corporate security in the Asia-pacific region: crisis, crime, fraud, and misconduct. Florida: CRC Press. Graham, T., 2008. CIMA official exam practice kit management accounting business strategy: 2008 edition. Oxford: Elsevier. Hansen, D. R., Mowen, M. M. and Guan, L., 2009. Cost management: Accounting & control. 6th ed... . Connecticut: Cengage Learning. Smith, B. and Raspin, P., 2011....
4 Pages(1000 words)Essay

Business strategy

...Q1. In 2003, although Entropy International is making a loss, the business environment is changing in ways that might change s’ perceptionsof the value of Entropy’s services. Assess the suitability of this strategy to meet these changing expectations and achieve sustained profitability? Entropy International’s Current Strategy Founded in 1996, Entropy International was a pioneer in the field of Environmental and information management. It was the first company to provide a web-based portal for compliance, performance, information and risk management. Its seamless integration of these components in one software program was instrumental in facilitating a rapidly expanding enterprise with...
10 Pages(2500 words)Essay

Business strategy

...to pay. The perception of exclusivity that is in line with being a tenant of the garage also denotes the high demand for it. In terms of financial returns, given the amount to be used to compute individual unit net common area charge, as stated in Exhibit 4 with a figure of 42,780, the individual unit common area charge amounts to 388.91 (if spread among the 110 spaces), or 32.71 in a month. If the rental price continues to be at 100 per car per month, then the business must be producing profits. Then this is a good investment. Thus, Eliot Conviser should buy the garage. II. Assuming he buys it. Should he convert it to a garage condominium? What are his other options? The decision to convert the garage into a garage...
8 Pages(2000 words)Case Study

Business Strategy

...Business Strategy – Primark Table of Contents Introduction 3 Company Overview 4 Mission, Objectives and Values (Task I) 5 Environmental and Organisation Audit (Task II) 7 PEST Analysis 7 Five Forces Factor Model 8 Value Chain and Capability Analysis 10 The Future (Task III) 11 Conclusion 12 References 13 Bibliography 14 Introduction In the present world of today, the only constant thing is assumed to be the word ‘change’ itself. With significant developments in the arena of information technology and communication process, the tricks of the trade in almost all sectors of business are fast changing. The influence of globalisation also has enormous effect on the businesses all across the globe. With few click of the computer mouse... , the...
8 Pages(2000 words)Essay

Business Strategy

... Business strategic planning A business strategy plan is an essential tool in beginning or expanding any business. It involves comparing various business alternatives, followed by appropriate or economical business decisions then allocating appropriate resources to meet such decisions. The three basic elements in any business strategic plan is the exact business, the target demand and how to initiate such business and enjoy its advantages. Any business plan will always have more than one alternative but...
9 Pages(2250 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Business Strategy for FREE!

Contact Us