Starbucks analysis - Case Study Example

Task Starbuck Corporation The American global corporation doing business as Starbucks Coffee is based in Seattle, Washington. Founded in March 30, 1971, it is a renowned worldwide coffee company with coffeehouses all over the globe. The company’s main mission is to inspire and nurture the human spirit. The aim is to ensure that everyone who is included in the company’s line of business; shareholders, customers and partners all endure and thrive (Schultz and Gordon 57). In every neighborhood that the company sets up a store, the managers make sure that they bring positive action by bringing the organization’s partners, customers and the community together in making the neighborhood a better place.

They also make sure that their coffee is of the best quality at all time. Not only do they source the best beans and roast them in special methods, but they also improve the lives of those that grow them. The company’s Corporate Social Responsibility is beyond words as it envisions being a part of every community it sets up a coffeehouse. Starbucks Coffee tackles the sustainability challenge in a very creative and unique way. They believe that they can and should have a positive impact on the communities they serve.

They have the motto of one person, one cup and one neighborhood at a time. They promote the communities by minimizing environmental hazards, offering high quality products and also inspiring them to take care of their surroundings (Schultz and Gordon 57). The company reduces its environmental footprint by recycling, using greener stores, and conserving the energy and water used in the stores. The company also advises farmers on how to deal with climate change impacts.Works CitedSchultz, Howard and Gordon Joanne.

Onward: How Starbucks Fought for Its Life Without Losing Its Soul. New York, NY: Rodale, 2011. Print.