Disneys America Theme Park - Case Study Example

Disney failed because of various reasons. There was an unfortunate choice of name for the park. Disney’s America implied that Disney owned America's history. Secondly, the management of Disney did not have an understanding of the citizens. The reason being, it acquired land secretly through undetectable means (Daft & Marac, 2007). Furthermore, the citizens saw the possibility of the emergence of hotels and restaurants that were not proper for their country. Similarly, it was feared that Disney’s America Park might have a negative impact on the environment. Thirdly, some citizens disliked the nature of secrecy of the company. The reason being, it did not consult them on what should the history of America be made of (Theme Park History: Disney's America and the Historian Dilemma, 2013). The information about the closure of the project was conveyed through the external form of communication.    

The level of knowledge about Disney Park differed among citizens within the county. For instance, the majority of those who opposed the project were individuals who were less informed about it. On the other hand, the leaders seemed knowledgeable about the project. At the end of the project, many politicians were disappointed. (The Third Battle of Bull Rumn the Disney's America Theme Park, 1994)