Carlstron Initiatives Company's Triumphant Turnaround - Essay Example

Between the years 2005 to the years 2010, the company underwent a series of financial difficulties, mainly because it was unable to make profits. This emanated because of stiff completion from companies Chinese companies that were producing and selling cheap mobile phones. Other competitors of the company included Apples and Samsung, whose phone products were of high quality as compared to the products produced by my company (Robbins and Coulter, 2005). Furthermore, my company did not have an efficient marketing strategy that could enable it to make some sales, hence achieving profitability.

Based on these facts, my company was almost collapsing, to the point of almost being declared bankrupt by the courts. To prevent the company from being declared bankrupt, the management had to seek a partnership with Orange Inclusive, a technological company responsible for the production of computer software. Orange is a multinational company with branches all over the world, and hence it was a viable partner for my organization (Robbins and Coulter, 2005). Furthermore, the company was engaged in developing software products, and hence Carlstron could use the technology of the company to improve its mobile handsets and develop smartphones with the capability of competing with Apples and Samsung.