4 Ps of Marketing: Product, Price, Place, and Promotion - Essay Example

Always low price is a fundamental strategy of my company. Then, there are special sales promotions and the workers in every department, especially marketing, are specially trained to keep customers coming back on basis of these amazing sales promotions. My company has always attempted to gain a competitive edge by setting up stores where a large percentage of customers can have easy access to them. The placement has been always prioritized to benefit and facilitate customers. However, I perceive weakness in the marketing strategy of my company along the dimension of price.

Goods of all sorts are presented to the public at very reasonable prices. But, this strategy is not fair and equitable to all parties. This is because to sell products at markedly lower prices, employees and suppliers are squeezed and their living standard is compromised. They get lower median wages because the company aims to provide products at cheap rates.