We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Business Strategy: Lois Vuitton Moet Hennessy - Assignment Example

Comments (0) Cite this document
Summary
This paper discussed the particular aspect of globalization and its effect on LVMH. Globalization is defined as “the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring miles away and vice versa”…
Download full paper
GRAB THE BEST PAPER
International Business Strategy: Lois Vuitton Moet Hennessy
Read TextPreview

Extract of sample
International Business Strategy: Lois Vuitton Moet Hennessy

Download file to see previous pages... aper versions of products looking like and even constructed with the firm’s proprietary materials, logo and designs, began flooding the market, selling at a fraction of the prices of originals. The brand was thereafter seen in the possession of the masses, eroding its desirability as a luxury item and diminishing the status of its legitimate purchasers. This particular aspect of globalization and its effect on LVMH shall be discussed in this paper. Theoretical framework The situation of Louis Vuitton Moet Hennessy exemplifies one effect of globalization on an already successful business. It shall be analysed in this study through the use of the following theoretical frameworks: (1) The PESTEL framework is a macro-environmental analysis tool that examines the political, economic, social, technological, environmental, and legal issues that impact upon a particular industry. The framework can be used to gain an idea of future trends in these areas, and thereby arrive at possible scenarios that a firm in the industry may have to strategically address (Swoboda, Morschett & Rudolph, 2009, p. 165). This method of analysis enables business strategists to identify sources of general risk and opportunities (Witcher & Chau, 2010, p. 91). http://www.whatmakesagoodleader.com/macro-environment-analysis.html (2) The SWOT analysis is another popular analytical tool that is “one of the most important instruments for the internal analysis of a company’s situation” (Bohm, 2009, p. 24). The method involves the identification of the company’s internal strengths and weaknesses and how these could impact on the company’s ability to meet external opportunities and threats to the company’s best advantage. It is simple, flexible, and it promotes integration and synthesis of...
According to the research findings it may be concluded that LVMH has strong prospects for pursuing new markets and developing its traditional as well as new products, given the globalization process. However, the risks of proprietary rights infringements and piracy is particularly damaging to a firm the foremost competitive advantage of which is its luxury brand name. Without the Louis Vuitton Möet Hennessy brand name and image, despite the high quality of design and construction, its products would only be one of several, much lower priced substitutes currently available in the mass market, and it is doubtful that the firm will be able to recover its costs given those dire prospects. LVMH should also actively investigate and litigate in those cases where evidence of piracy is high and prevalent. The firm has the backing of the World Trade Organization (WTO) instrumentalities in this so as to bring countries where regulatory infractions and weaknesses are common, to be held responsible for strengthening their institutions in promoting strict enforcement of intellectual property rights. Finally, LVMH can strengthen its own supply and distribution chains – its “value chains” – so as to ensure the protection of its intellectual property, its trade and service marks, and its design and manufacturing processes. There is no better solution than prevention, because the firm could not spend more than it is likely to earn, in legal processes and court cases. Where IPR rights cannot be protected and infringements actively and effectively pursued, then LVMH should prefer not to enter such markets, in order to preserve its brand name. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Business Strategy: Lois Vuitton Moet Hennessy Assignment”, n.d.)
Retrieved from https://studentshare.org/business/1393091-international-business-strategy-lois-vuitton-moet-hennessy
(International Business Strategy: Lois Vuitton Moet Hennessy Assignment)
https://studentshare.org/business/1393091-international-business-strategy-lois-vuitton-moet-hennessy.
“International Business Strategy: Lois Vuitton Moet Hennessy Assignment”, n.d. https://studentshare.org/business/1393091-international-business-strategy-lois-vuitton-moet-hennessy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business Strategy
Business Strategy Name; Course: Tutor: Date: Business Strategy Please answer the following questions: a) Explain the mechanistic and organic organization perspectives in relation to strategy and structure. (5 marks) Different organizations adopt various structures and strategies depending on the aims and goals that they seek to achieve in the end.
4 Pages(1000 words)Assignment
International business strategy
The author thinks that the strategic objectives of the firm were also influenced by the competitive strategic practices undertaken by the competitive firms in the industry. Most of the competitive consulting firms operated through a framework called the global delivery model. The management of WCS also was faced with a dilemma.
13 Pages(3250 words)Assignment
International Business Strategy for master degree
However, it has now become essential to consider the positioning perspective. The Salim Group is not interested in being a product-based company focusing on core business. It has initially been selecting its business opportunities but now realizes that it should pick up whatever comes its way.
12 Pages(3000 words)Assignment
Global Fashion Industry with a Focus on Moet Hennessy Louis Vuitton
This essay explores LVMH group. LV has developed several global brands that have become a symbol of high class and quality. The company sells its products exclusively through its 2300 stores across the world, and through some high end departmental stores only. It employs over 77000 people globally and its turnover increased to $20.32 billion.
15 Pages(3750 words)Essay
Environmental Analysis of Louis Vuitton
Environmental analysis of an organization seems to be an essential part of any business since it allows an understanding of the internal and external factors that might affect the normal operations of a company. Having clear ideas on these factors would allow an organization to consider preventive measures accordingly.
9 Pages(2250 words)Assignment
Business strategy
Type of resource required 5 5. Targets and timescale required for the University of Leeds 6 6. Formation of team 7 7. Introduction of Management by Objectives (MBO) 8 Works Cited 10 Name of the Student Name of the Professor Name of the Course Date Business Strategy 1.
7 Pages(1750 words)Assignment
Louis Vuitton
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products (Feroul & Paul 2010, p.
4 Pages(1000 words)Assignment
International Business Strategy
The major goal, in this case, is the ability to manage the emerging differences at national borders. The new thinking as far as international business is concerned is that business is not only constrained to a particular environment.
5 Pages(1250 words)Assignment
Strategy of international Business
International companies give lot of significance to technology and science. They have high skilled workforce because they provide high salary as well as other benefits. Due to this reason, the
18 Pages(4500 words)Assignment
Strategy of international Business
The company will expand its business to the Indian market. The market analysis of the host country has revealed that the macro-environmental conditions
18 Pages(4500 words)Assignment
Let us find you another Assignment on topic International Business Strategy: Lois Vuitton Moet Hennessy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us