StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Cross-cultural Management at Moet Hennessy - Louis Vuitton - Case Study Example

Comments (0) Cite this document
Summary
The aim of this study is to evaluate the effectiveness of the organizational management strategy at Moet Hennessy - Louis Vuitton. Particularly, the writer will argue the concept of career development through international mobility introduced in the company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Cross-cultural Management at Moet Hennessy - Louis Vuitton
Read TextPreview

Extract of sample "Cross-cultural Management at Moet Hennessy - Louis Vuitton"

Download file to see previous pages Though the 60 subsidiaries deal in different products, the company's operations are limited to 5 different sectors which are wines and spirits, selective retailing, fashion and leather goods, watches and jewelry and perfumes and cosmetics.
Because of LVMH’s strong and strategic brand development strategy, LVMH has managed to successfully expand its global retail networks, for which there are 3,000 LVMH stores distributed across the entire globe. It is because of these strategic development strategies that have enabled LVMH to grow since its inception in 1987. Apart from the 3,000 stores to LVMH’s name, the organization presently prides itself of 110,000 employees. 81% of these employees are based outside France but share in the LVMH’s values. LVMH also uses culture, humanitarian action, and heritage as a way of extending itself into the rest of the world.
According to Enriques and Volpin, (2007, p. 130), despite numerous efforts that LVMH has expended to penetrate the market, there are serious impediments that it faces. One of the impediments is competence. Entering foreign markets means penetrating different geopolitical entities. These geopolitical entities have different cultures and rates of socioeconomic and political development. This means that educational levels and levels of competence may greatly vary. The import of this is that LVMH has always had to contend with human resources that do not have adequate international skills and competence. Apart from the failure to possess managerial competence among international human resources, LVMH has had to seriously contend with language barriers and insufficient knowledge of international markets. The crux of the matter herein is that a global manager needs proper training and experience in managing multicultural and multilingual environments to help a particular LVMH chapter in a specific market.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Cross-cultural Management at Moet Hennessy - Louis Vuitton Case Study, n.d.)
Cross-cultural Management at Moet Hennessy - Louis Vuitton Case Study. Retrieved from https://studentshare.org/management/1644383-cross-cultural-management-lvmh-career-development-through-international-mobility
(Cross-Cultural Management at Moet Hennessy - Louis Vuitton Case Study)
Cross-Cultural Management at Moet Hennessy - Louis Vuitton Case Study. https://studentshare.org/management/1644383-cross-cultural-management-lvmh-career-development-through-international-mobility.
“Cross-Cultural Management at Moet Hennessy - Louis Vuitton Case Study”, n.d. https://studentshare.org/management/1644383-cross-cultural-management-lvmh-career-development-through-international-mobility.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Cross-cultural Management at Moet Hennessy - Louis Vuitton

International Business Strategy: Lois Vuitton Moet Hennessy

...?International Business Strategy: Louis Vuitton Moet Hennessy Table of Contents Background 3 Theoretical framework 4 Analysis: LVMH 8 PESTEL analysis 8 (2)SWOT analysis 9 (3)4 Ps 10 (4)Boston Matrix 11 (5)Ansoff Matrix 12 Conclusions & Recommendations 14 Bibliography 16 Background Globalization is defined as “the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring miles away and vice versa” (Giddens, 1987, cited in Inoguchi, 2000, p. 216). Economic globalization is marked by contradiction (Kelly & Prohovnik, 2004, p. 102). This is true in the case of a highly successful and...
14 Pages(3500 words)Assignment

Strategic management: focus on Louis Vuitton

... its exclusivist image. In this paper, the business of Louis Vuitton Moet Hennessy (LVMH) Group will provide a context for the application of strategy paradox theory. However, before a discussion of the application of organizational paradoxes may be embarked upon, it is useful to gain some familiarity with the theory of the strategy paradox. The strategy paradox In a paradox, two apparently contradictory ideas are held to work simultaneously (Storey & Salaman, 2010). In a strategy paradox, the divergence in strategic contexts faces the company as an inescapable dilemma – that is, the nature of the business in question calls for the strategic planners to reconcile two contradictory requisites in order for the business to succeed... ?Strategic...
15 Pages(3750 words)Essay

Advertisement- Louis Vuitton

...Advertisement- Louis Vuitton Introduction Advertising has become an integral part of the modern faceof the business industry. It is considered almost impossible to promote a service or product without this aspect. Advertising points out the differences among products and convinces customers about their need of that specific commodity. The need for that commodity might not even exist but the advertisements have the power to make products seem very important and thus influence the consumers to purchase it. Nowadays, advertising accumulates a great portion of the expenses of any company since expensive and extensive campaigns are carried out. Alongside the benefits of advertising, it has taken a different...
4 Pages(1000 words)Essay

Louis Vuitton in India

...?Case Brief on the Case Study d Louis Vuitton in India Table of Contents Table of Contents 2 0 Issue of the Case 3 2.0 Recommendation 3 2 Will Louis Vuitton's Transition From The Safe Environment Of A Luxury Hotel To The Luxury Mall Work At This Time (i.e. Meet The Firm's Objectives)? 3 2.2 Is There A Significant Enough Market Segment To Sustain LV In The Mall Environment? 3 3.0 Supporting Rational for Recommendation 3 4.0 Bibliography 5 1.0 Issue of the Case The case is about the entry of Louis Vuitton, the luxury fashion unit, in India in the year of 2008. The unit was set to open its third store in India in a luxury mall. This change...
2 Pages(500 words)Essay

Global Fashion Industry with a Focus on Moet Hennessy Louis Vuitton

...?Introduction Moet Hennessy Louis Vuitton (LVMH group is the leading manufacturer of luxury goods ranging from personal accessories to luggage, perfumes and wines. LVMH was established in the year 1987 with the merger of Louis Vuitton (LV) and Moet Hennessy. LV has developed several global brands that have become a symbol of high class and quality. The company sells its products exclusively through its 2300 stores across the world, and through some high end departmental stores only (LVMH Annual Report 2008). It employs over 77000 people globally and its turnover increased by 9% to $20.32 billion in 2010 (LVHM, 2011). The company owns over sixty brands and some of them, like Veuve Clicquot Ponsardin (1772), Chateau d'Yquem (1593... ), ,...
15 Pages(3750 words)Essay

Louis Vuitton Japan

..., is the biggest international luxury company, which has equally managed to establish its market in Japan. This company has one of the highest exposures in Japan, standing at 33 per cent. This relatively high exposure rate has had an impact on the overall Japanese market. Luxury items are important as they correlate with a country’s GDP. During the period of economic booms, the demand of customers for luxury goods often peaks. On the other hand, recession results in a lower demand for luxury products. However, this is not the case for Japan market, which maintains a constant demand for luxury during both recession and boom periods (“Japan Venture” Web). Therefore, luxury companies, including Louis...
4 Pages(1000 words)Essay

Marketing mix of Louis Vuitton

...? Marketing Mix of Louis Vuitton Marketing mix of Louis Vuitton The paper is aimed at analyzing the marketing mix of Louis Vuitton, the world famous brand of leather goods and other related accessories. It was established in 1854, in France and later become the global market leader. The key variables of marketing mix (product, price, place and promotion) have played significant role in the success of the company. Introduction Designer and entrepreneur Louis Vuitton was the personal box-maker and packer of the wife of famous French Emperor, Napoleon. He was born in France in 1821 and joined to serve the...
4 Pages(1000 words)Assignment

Louis Vuitton

..., as the corporation is still making sales and profits in the region. Louis Vuitton’s success in the Japanese market In the world, Japan is considered as being the most concentrated source of revenue, especially when it comes to luxury goods. In some cases, it has been mentioned as the market paradise for luxury brands. In Japan, the success of Louis Vuitton became possible as a result of the region’s consumer behaviour. As a result of the group-oriented culture, countless Japanese folks feel the need to possess luxury brands. This can be considered as a way for them to make a fashion statement (Feroul & Paul 2010, p. 6). Fashion consciousness among...
4 Pages(1000 words)Assignment

Louis Vuitton

...Louis Vuitton Louis Vuitton Case 11-16. Louis Vuitton is currently the world’s most valuable luxury brand. It has mostly advertised in glossy and classy magazines such as the Vogue, Vanity Fair, and the GQ. Such magazines are mostly read by fashion enthusiasts and wealthy individuals. This means that it faces certain risks in its first television advertising campaign. The entity has a luxury and exclusive brand that seeks to sell itself through premium quality production rather than through mass marketing. The television, however, avails the brand to mass audiences thereby placing the audience in the clusters of brands such as Diesel and...
2 Pages(500 words)Case Study

Strategic Management: Focus on Louis Vuitton

... Introduction In the study of business organizations and strategic management, there is probably no undertaking more replete with paradoxical undercurrents than that of the luxury retail industry. The concept of luxury is a throwback to the days of the aristocracy and the separation of the classes, itself an anachronism the vestiges of which nevertheless exists today in the brand names Rolls Royce, Prada, Armani, Gucci, Burberry, Richemont, Mercedes Benz, and Louis Vuitton, among others. Of these brands, it is probably the Louis Vuitton name that has penetrated nearly all major product classes in the consumer retail industry, and successfully launched...
16 Pages(4000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Cross-cultural Management at Moet Hennessy - Louis Vuitton for FREE!

Contact Us