Nobody downloaded yet

MOVEO folding electric scooter - Essay Example

Comments (0) Cite this document
The principal objective of marketing communication is to assemble awareness of commerce, the products and the position of the industry in the global market around the world. This is done through customer relations such as press releases, trade show presentations, web sites and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
MOVEO folding electric scooter
Read TextPreview

Extract of sample "MOVEO folding electric scooter"

Download file to see previous pages In marketing of MOVEO, a folding electric scooter of Antro group, an intensive research has been done in the markets globally to enable for the sale of moveo. This is in line with the strategies of a good marketing communication plan that requires intensive research before the launch of a plan to market a product in the market. The marketing of Moveo entails the understanding of in-depth target audiences. Moreover, the processes of selling, buying and communication need to be included in the marketing communication plan to enable for an effective marketing of Moveo. Marketing plan needs to outline interactions processes in procedures for an effective marketing. In this paper, marketing communication plan has the following tools and information that produces a foremost-speed marketing communications sketch for the purchase of moveo globally. First, the development of marketing communication arrangement has been considered, communications planning guide, marketing tactical plan, marketing budget plan and finally a schedule to prevent any constrains in the marketing of Moveo. The inclusion of the above procedures in the marketing plan creates overwhelming markets for the buying and selling of moveo products across the world (Boy Scouts of America, 2009).
In the development of market communication plan, the figure below has been considered to show how different channels of communication work to enable for an effective buying and selling of Moveo in the global market. The development of the plan includes facing of materials by customers. The materials include press releases, brochures, web sites and trade shows (Clark, 2004). The marketing communication plan of moveo includes keeping the company voice in one, across vast number of products, customer interactions and regions, enabling varied groups of citizens to create incorporated infrastructure channels, assisting in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“MOVEO folding electric scooter Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
MOVEO folding electric scooter Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from
(MOVEO Folding Electric Scooter Essay Example | Topics and Well Written Essays - 2000 Words)
MOVEO Folding Electric Scooter Essay Example | Topics and Well Written Essays - 2000 Words.
“MOVEO Folding Electric Scooter Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF MOVEO folding electric scooter

Electric City

...Electric The history of acceleration in the human evolution has been on since man himself came to existence. He always moved from one spot to another; in search of food and other basic needs for survival. As his population began to increase so did competition for the available resources such as food and shelter. He began to run and only the fastest man got what was available. He also had to run from danger that came his way such as threat from a wild animal (Winterfield, Allen (n.d.). Evolution of Man). He later started using animals, such as horse, to transport himself at good speed. Not satisfied with the speed from animals man started looking for better and more reliable means of faster transportation. Roads of rail...
2 Pages(500 words)Essay

Folding and Aggregation

...Life on a Knife Edge: Tipping the Balance between Folding and Aggregation This discussion is focused on the nature, structure and functions of proteins, how these are formed and the role played by folding and aggregation in protein and the various interactions that are part of protein functions. Proteins are a class of macromolecules, also described as polymers of amino acids present in all biological organisms and made up of carbon, hydrogen, nitrogen and oxygen. Polymers usually contain a sequence of different amino acids and some are more commonly known as peptides instead of amino acids. Proteins usually perform their functions by folding into one or more conformations and some of...
4 Pages(1000 words)Essay

Folding Bicycle

...Folding bicycle is bicycle that can be folded up. They are from 12 inch to 26 inch long, and 16-inch bicycle and 20-inch bicycle are the commonest types. They weigh from 8.5kg to 15kg, much lighter than common bicycles. They can be taken onto bus, into subway and train. You can fold or unfold them in 10 minutes. It is a unique and convenient vehicle, especially for short trips. Nowadays they are also used for entertainment in the park. An advantage of folding bicycle is that, you can fold it up and put it into a bag. It is easy to carry with when you take bus or subway. When you go out for a trip, you can also put it into your package. If you drive out,...
4 Pages(1000 words)Essay

Lincoln Electric

...Lincoln Electric case study Q1: Lincoln Electric follows a hierarchical management system. In a hierarchical system, there is a strict distinction between the different levels of management within the organization, with each level or hierarchy concerned with the functioning of that level only (Armstrong, 2006). The power and responsibilities associated with the management of the organization converge from the workers upward toward the president or executives of the company (Armstrong, 2006), so that the workers are at the lowest stratum and the president or the managing executives at the highest stratum (Lincoln Electric, 2010). This holds true... for ...
2 Pages(500 words)Essay

MOVEO folding electric scooter

...that due to the lack of seats, they have opted to have their scooters sent back to the dealers for this reason. It is with this reason that there are customers that have shown interest in the idea of the MOVEO scooter due to the fact that it has a seat and can as well be folded. There are those that have even opted to start and sign consent forms claiming that they would love to own the product on production. The customers claimed that they were interested in the alternative form of transport that is an electric scooter but the lack of a seat made the idea not to settle as well among the customers. Positioning...
11 Pages(2750 words)Assignment

MOVEO folding electric scooter

...MARKETING COMMUNICATIONS PLAN FOR THE MOVEOFOLDING ELECTRIC SCOOTER s s Address Table of Contents Table of Contents 2 Executive Summary 3 Company Goals 3 Marketing Goals 3 Target Market 3 Market Positioning 4 Product Positioning 5 Marketing Communication Campaign Goals 6 Promotional objectives 6 Factors Influencing the Marketing Mix 7 Nature of the Product 7 Nature of the Market 8 Stage in the Life Cycle of the Product 9 Pricing 9 Co-ordinated Communication Mix 9 Advertising 9 Print Media 10 Out Door Advertisements 10 Radio Advertising 11 Internet Marketing 11 Sales promotion 11 Evaluation and Control 12 Budget and Implementation 12 Executive Summary This paper...
12 Pages(3000 words)Assignment

MOVEO folding electric scooter

...MARKETING COMMUNICATIONS PLAN FOR THE MOVEOFOLDING ELECTRIC SCOOTER s s Address Company Goals MOVEO Limited Liability Company is a subsidiary unit of the Antro Group established in 2008 dedicated to innovation of eco-friendly transport means. The company in 2013 unveiled a new product the MOVEO the folding electric scooter which they intend to begin distributing by June 2014. The company was founded by Zsolt Hegedűs and Géza Hivessy in 2001. The company’s headquarter is based in Őriszentpéter, in the western corner of Hungary (Antro Group). The vision of the company is to lead in...
12 Pages(3000 words)Assignment

MOVEO folding electric scooter

...MOVEOFOLDING ELECTRIC SCOOTER: MARKETING COMMUNICATIONS PLAN by Executive summary Fiber electric foldable scooter is an exact resemblance of the 50 year back old school scooters tat were used the. For this case, the Antro Group Company from Hungary designed the carbon Moveo foldable scooter to make its way into the today market by offering an alternative, cheap and affordable mode of transport (Monika 2013). The scooter itself weighs about 25kg just like a regular e-bike and is much easier since it does not need parking space (Monika. 2013). The scooter itself can be folded into halves without exposing or contaminating people with grease or oil (Monika. 2013). When folded, the scooter assumes a shape not bigger than a suitcase... the...
8 Pages(2000 words)Essay

Product Design: Folding Carton

...runs during the preliminary stages comprising of a package that will be a folding carton with a three color print. There are mainly two print methods that might be considered for the first smaller runs. First and foremost, the print for the smaller runs ought to be carefully designed such that it looks attractive to the targeted customers. The three color print will be carefully designed such that it appeals to the interests of the targeted customers. The main reason for colourfully designing the print package of the product is to influence the perceptions of the customers towards the product. Quality packaging of the product helps create instant customer recognition of the brand or the firm (Kotler & Armstrong, 2004)....
4 Pages(1000 words)Assignment

Case Study: The Super-Scooter

... The Super-Scooter Introduction The CEO of Honda with his brilliant idea of a super scooter is facing challenges after production of 30,000 super scooters. The super scooters were meant to be low priced and weigh less than the normal scooters in a bid to target a different market and open up more business for the company. The super scooter is facing safety problems with its fuel tank which is likely to leak or even explode in case of an accident with the super scooter. Not releasing it is the ethical thing to do as it will avoid the negative effects such as injuries, burns or even death with the tank in case of an accident with the super scooter If the super scooters are released to the market without addressing the safety issue... , the...
5 Pages(1250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic MOVEO folding electric scooter for FREE!

Contact Us