Using Effective Promotions - Essay Example

Using Effective Promotions Introduction Effective promotions increase the sales of a company, thus boosting the quantity of goods sold in comparisonto competitor sales. These result from the ability of the promotions to stimulate the interest of consumers to purchase the products. Therefore, sellers should strive to ensure the effectiveness of the advertisements used to draw customers to purchase the products and make returns purchases. The following discussion looks at two adverts that attracted the attention of consumers, leading them to purchase the promoted products.

Promotion oneThe Nike promotion that invites consumers to follow it on social media is an example of an effective advertisement. This served as a good advertisement as it raised awareness of the ways consumers could use to get information about Nike products. It encouraged them to sign up, in order to become part of the Nike community. Given the easy sign-up process, many people did not find it bothering to take a step of joining this community as the steps were easy, and signing up took a few minutes.

Once they signed up, Nike got an opportunity to advertise its products to the customers on a regular basis, thus achieved its goal of reaching a wider market. Therefore, this advert allowed the advertiser to communicate the intended message, which directed consumers on the platform that they would use to get any information they needed about Nike products. The advert is also good as it attracted a large pool of customers, using social media. The seller was able to communicate about the various launches and offers of the company, thus achieving the desired result.

These led to increased volumes as using Twitter allowed the company to reach even individuals who did not belong to the Nike community (Mullin, 45). Promotion 2The promotion by Nike that offers shipping services on some commodities to the company’s members is another effective advertisement. This advert bore the features of a good advert as it used terms that compelled consumers to pay attention to the message being communicated. It was also a good advert as it alerted consumers that Nike offered free shipping on some orders.

Therefore, it encouraged consumers who could not visit a Nike outlet, due to varying reasons, and are not members, to order the products online. Consequent to this, the advertiser has to communicate the intended message, which informed consumers of the possibility of online purchasing. Online purchases contribute to the increase of the sales of the company, which makes the advert significant to the company. Informing people about the free returns for members also made this a good advert, because, it motivated online purchasers to order for the goods they needed without worrying that the goods may be in bad condition.

Therefore, the advertiser has to communicate about the free return service offered to members of the community, if the delivered products fell short of their expectations. The advert was also good as it drew more customers to join the Nike community, and it promoted the loyalty of consumers to the organization. Such offers also help in shifting the attention of the consumers from the price of the products to the services offered, which gives Nike an opportunity to create good relations with its customers.

ConclusionConclusively, the discussed advertisements allowed the advertiser to achieve increased sales of the products. The seller gets to advertise to the consumers at a personal level, through the social media, which reached a wider group of people. This boosted the competitiveness of the company, thus establishing it as a market leader in the industry.Works CitedMullin, Roddy. Sales Promotion: How to Create, Implement and Integrate Campaigns that really Work. London, UK: Kogan Page Publishers, 2010. Print.