W2 BA541 Disc Identifying Customers - Essay Example

Identifying s al Affiliation Identifying s One has done business with organizations that sell products suchas Unilever as well as Johnson and Johnsons. Both are world renowned for their brands but these organizations have different thrusts and guiding principles to achieve their visions. For Unilever, it could be revealed that their vision is embodied in four pillars: to work to create a better future; to help people feel good; to inspire people to take action in making a big difference in the world; and to “develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact” (Unilever, 2014).

As such, the organization could be interpreted as more market-driven, rather than customer-oriented (Peppers & Rogers, 2010). In contrast, Johnson and Johnson’s credo is simply stated as “the values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first” (Johnson and Johnson, 2014). Obviously, this organization is customer-driven.The effect is therefore manifested in terms of one’s trust and commitment to patronize the products of Johnson and Johnson’s more through being ensured that they put me first in their commitment of service.

As such, even though these organizations are considered large in scale and their volume of customers (according to products and geographic location), both Unilever and Johnson and Johnson could manage their data according to products and even, geographic location across different countries; yet, much market research could have been undertaken by Johnson and Johnson to ensure that the needs, drives, and demands of the customers are taken into consideration during product development, launching, marketing, and sustaining continued patronage, in a longer time frame.

ReferencesJohnson and Johnson. (2014, April 29). Our Credo Values. Retrieved from jnj.com: http://www.jnj.com/about-jnj/jnj-credoPeppers, D., & Rogers, M. (2010). Managing Customer Relationships: A Strategic Framework, 2nd Edition. Wiley.Unilever. (2014). Our Vision. Retrieved from unileverusa.com: http://www.unileverusa.com/aboutus/ourvision/