Business Diversity - Case Study Example

Fresh Foods Supermarkets: Managing the Diverse Workforce Managing the Diverse Workforce Fresh foods supermarket was initiated 20 years ago in the southeast region of the United States as a greengrocers chain store that sells mainly to the locals of that area. Since then, the business has had an expansive growth along the seaboard through New Jersey to its current location in the New England States. Fresh food has its top most management located at headquarter in the Southeast. However, branch managers who are responsible for departmental sales return are found in every outlet.

Such departmental managers appointed from the head office and posted to different regions as in the case of Vivian Noble (Hawkes, et al., 2010). While cultivating to make improvements in business marginal returns, Fresh food has faced several challenges including ethnicity. This has been illustrated by Vivian’s sentiments accepting that she is likely to face ethnic challenges while settling in Phoenix. The business also faces communication barrier because Vivian is considering-employing translators to help aid the purchases at Phoenix, which is perceived to be dominated by different racial communities.

Despite the fact that fresh food faces numerous problems as stated above, the business has done its best to stock variety of food thus represent a divergent culture. Moreover, the business principal mandate is based on good communication as a way of ensuring customers sustainability. The organizational arrangements to deliver freely to disabled members of the society is a clear illustration how it respects the dignity of members of the society (Hellriegel &Slocum, 2007).Fresh food having embraced diversity as one of its strengths gets the potential to capture broader market margin.

This clearly indicates that the business is targeting a bigger population hence capable of getting higher returns. In addition, the issue of diversity is also an indication of societal representation. This put the business at the highest end of achieving its competitive edge. However, diversity calls for additional costs in terms of hiring professionals. For instance, for Vivian to translators at Arizona she would need an additional overhead cost (Golembiewski, 1995).To get a noble workforce, Vivian’s recruitment procedure entail understanding the environment as this would help her to relate well with the society.

Secondly, she should consider candidates for interviews mainly from Arizona. After getting adequate number, she can proceed and put them on probation, as this would help her in identifying the right personnel who can deliver as per the business demands. Finally, she can consider retaining the best while doing away with those who are less productive (Cummings &Worley, 2009). Other than making free delivery to the disabled members of the society, Noble can also consider organizing educational seminars to train the society about dietetic importance of cereals to the body.

On behalf of Fresh Food, she can make a presentation to churches and schools as this would help to popularize about their existence. If by any chance, the Fresh food can venture across the national boundaries, then the business would reap economies of scale such as high profit margin and pool of resource. Besides the diversity, the business would experience less competition due to availability of bigger turnout and opportunity to learn new skills that are vital to improving business returns (Aswathappa, 2010).

References:Aswathappa, K. (2010). International business. New Delhi : Tata McGraw Hill Education.Cummings, T &Worley, C. (2009). Organization development & change. Australia ; Mason, OH : South-Western/Cengage Learning.Golembiewski, R. (1995). Managing diversity in organizations. Tuscaloosa, Al: University of Alabama Press.Hawkes, C et al. (2010). Trade, food, diet and health: perspectives and policy options. Chichester, U.K.; Ames, Iowa: Wiley-Blackwell Pub.Hellriegel, D & Slocum, J. (2007).

Organizational behavior. Mason, Ohio : Thomson/South- Western.