Google in China - Case Study Example

Due to the speedy growth of the Chinese economy, the government encourages investment in communication and communication infrastructure. This was a major advantage for Google and other internet companies operating in the Chinese market. Introducing a Chinese version of Google is also a major problem depicted in the case study (Hill, 2009). Google was not the first American company to enter into the Chinese market since other American internet company such as yahoo had already rolled out their Chinese version of browsers and other internet utilities.

Legal issue China has its own version of human rights that are not common in the international platform. The entry of Google in the Chinese search engines industry was hampered by the diversity of constraints that characterize the Chinese market. After launching the Chinese version of Google, Chinese human viewed it as a new platform that they would use to push for human rights reforms across the country. The case study illustrates ethical conflicts between the company and Chinese ethics and culture.

In addition, the company was developed according to American culture and therefore it was facing challenges of integrating into the Chinese culture and ethics. 2. Determine the various roles that host governments played in this particular global business operation According to the case study, the Chinese government played a vital role in the development of Google China. The role of the host government can be summarized into provision of supportive policies and legislation set by the government to promote Google business.

The Chinese government has policies that facilitates or encourages development of businesses and infrastructures in the communication sector. This was the main factor that facilitated entry of Google into the Chinese market. Secondly, the Chinese government prohibits hacking and other cyber related crimes that affect technology businesses. The ant-hacking law imposed by the Chinese government has helped to protect Google customers from cyber criminals and hence promoted its growth. The Chinese government is also cautious about the role of technology in economic development.

Thus, the government has a keen interest in promoting investments in the communication and information sector. Promoting international internet enterprises is among the factors that promoted the establishment of the Google business. 3) Summarize the strategic and operational challenges facing global managers illustrated in the "Google in China" case study By the end of 2004, Google considered China as a strategic market and investment. However, Google managers realized that they needed to have their own computer savers and a Chinese home page.

Establishing a Google computer savers and a Chinese home page was the first strategic and operational challenged that the company encountered. Secondly, the companies had to serve its Chinese users from its American base. This posed a major challenge to the company that was reflected as increased costs of doing business. In addition serving Chinese customer from the Google America posed a major operational challenged for Google China. The dilemma resulting from “don’t be evil” mantra posed major challenge Google’s operations in China (Hill, 2009).

Unlike the American markets, the Chinese market had major constraints to information censorship. This required the company’s senior managers to asses the suitability of operating the business from their American base