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Apollo Hospital - Case Study Example

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Pratap C. Reddy pioneered the first corporate hospital in India as Apollo Hospital in the year 1983. The organization aimed to offer the best and diverse medical services and facilities to private patients who could afford to pay for medical treatment they receive. The case…
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Download file to see previous pages The conditions in the industry have been tough and Apollo has to make certain strategic decisions to expand its network. However, despite its strong leadership and financial position it does aim to increase its financial risks in expansion due to high competition and initial investment requirements. Therefore, it must adopt a different strategy through diversification, licensing, partnerships or even making it a public limited company that could bring in new capital from shareholders.
Apollo Hospital is a profit generating organization and it reported profits for consecutive ten years. Despite tough competition in the Indian healthcare industry the hospital was able to generate strong demand for its services. The revenue grew almost six times from INR57.192 million to INR374.426 million in 1994. The bed occupancy of Apollo Hospital has improved from 40.4% in 1990 to 70% 1994. All other performance indicator reflected a strong business model implemented by Apollo Hospitals that allowed the organization to remain ahead of its competitors in these years.
The current case study analysis combines examination of external factors with the organization’s internal analysis to form a discussion of critical success factors (CSF) of Apollo Hospitals. The reason for choosing PESTEL, Porter’s Five Forces, and SWOT analysis tools for this case study is that they allow a better understanding of the strategy followed by Apollo Hospital to be the first to address healthcare needs of Indian population and its ability to outperform other companies. In addition, this report includes important conclusions from the case study and set forth recommendations for the organization to deal with the growing demand of high quality healthcare in India and tough competition from other corporate hospitals that followed Apollo Hospitals by making their entry with huge investments.
There is not threat of substitutes as healthcare is the basis need of humans. ...Download file to see next pagesRead More
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I didn’t know how to start my essay. "Apollo Hospital" helped me out a lot! Especially the list of structure was valuable.

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