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UKCCA Event Project assessment brief - Essay Example

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As ordered by Sharmeen Ahmed, the Marketing & Events Officer, UKCCA, it is my considered opinion that the carnivore should organize for a live concert. Since…
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Therefore, I project there will be a total of 500 fans. This is a good number which will enable the organizers to get adequate returns and make profits at the end of the event. Given that this is expected to be a spectacular event, it will have to be advertised to enable all the target audience to have adequate information about it. Because this event will be targeting the college students, adverts will be placed in the broadcast (TV) and online media. By using popular web sites and social media platforms, the organizers of this event will have to access the students who are so popular with these sites.

Thus, they will acquire all the necessary information about it. In order to appeal to the target audience, all the necessary steps should be taken to ensure that event is made colorful and enjoyable. The target age group is made up of young excited and curious individuals who need to get a high level of satisfaction from such events (Carr, 2009). A part from inviting a renowned band of Jazz musicians to thrill them, the event organizers should extend their services to invite a DJ and offer a variety of dishes in the normal list of UKCCA menu.

This will include the following meals: As a matter of fact, the organizers of this event are expected to incur lots of expenses. These will be used to cater for advertisement, hiring the artists, venue, staff and purchasing of food and drinks which will be consumed during the event. These expenses can be summarized in the table below: In order for this party to succeed as planned, there needs to be adequate preparation. Meaning, the organizers have to allocate enough time and resources. However, since it will not be a free event, each and every participant will have to be charged.

No service will be granted free of charge. Therefore, the expected income is stated in the table below: Actually, one of the major objectives for

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