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Market Entry Strategy for a New Start Up Manufacturing Innovative Smart Television - Essay Example

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This essay analyzes the market of United Kingdom with respect to the smart televisions. Our strategy should look into penetrating the market in order to generate sales.  In order to do that, we need to understand the market of Smart televisions in the UK…
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Market Entry Strategy for a New Start Up Manufacturing Innovative Smart Television
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"Market Entry Strategy for a New Start Up Manufacturing Innovative Smart Television"

Download file to see previous pages An average viewership is normal of 4 hours 2 minutes of TV a day, up from a normal of 3 hours 36 minutes a day in 2006. A TV License in the UK is obligatory and spreads you to watch on any TV, portable gadget or tablet in your home or progressing. In 2013, not exactly one for every penny of UK customers watches just time-moved TV. As the CEO of our firm, I need to plan the market strategy before entering the marketing in the United Kingdom. Our strategy should look into penetrating the market in order to generate sales. In order to do that, we need to understand the market of Smart televisions in UK. In the following paragraphs, I have done the analysis of market after going through some surveys. (Rivera & Oh, 2013) The UK has fewer TVs: the normal family now has 1.83 TV sets, down from a normal of 2.3 sets in 2003. At the same time, they are viewing more TV on additional apparatuses: a normal of 4 hours 2 minutes of TV a day, up from a normal of 3 hours 36 minutes a day in 2006. A TV Licence in the UK is obligatory and spreads you to watch on any TV, portable gadget or tablet in your home or progressing. In 2013, not exactly one for every penny of UK customers watch just time-moved TV. (Rivera & Oh, 2013) Premium TV characteristics are on the ascent: More than a third of the TV market esteem in 2013 was from sales of 3d Televisions, and sales of kind sized screens (43 inches or more) expanded 10 for every penny in the previous 12 months. Between the first quarter of 2010 and the same period in 2013, Smart TV sales expanded by 211 for every penny, from 115,000 to 358,000 units for every quarter. Complete sales figures demonstrate more than 2.9m Smart TVs have been sold in the UK since 2010. The pattern towards premium characteristics is on the ascent. More than a third of the TV market esteem in 2013 was from sales of 3d TVs, in spite of the fact that this characteristic now comes as standard in most high-end sets.  ...Download file to see next pagesRead More
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