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Tesla Motor Company - Research Paper Example

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The strategy focuses on the aspects of the company’s background such as the mission, vision, core values, plan of operations,…
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Tesla Motor Company
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Tesla Motor Company

Download file to see previous pages... The current business environment is characterized by stiffening competition levels. Hooley, Piercy and Nicoulaud (2011) contend that business environments have experienced new global competitors who are entering the market due to falling trade barriers and costs of transactions through globalization. Despite this, Tesla Company dominates most of the electric car markets in the United States. Competitive pressure has made Tesla to focus on the dimensions of total quality management in terms of product quality, portfolios, pricing and global success to outdo automotive producers of Germany, Japan and Korea. The Japanese competitors include Nissan, Honda and Toyota, which are more fuel efficient and comparatively affordable cars that were preferred especially during oil crises periods. Germany’s Daimler and BMW are classic and produced for high-end consumers. Regardless of the cutthroat competition, Tesla Company maintains its competitive advantage through customer focused technology, outstanding fuel economy, and excellent management styles. The United Arab Emirates is one of the vast growing markets that Tesla Company can consider in its globalization endeavors.
Tesla Motors Inc. was incorporated on July 1, 2003 (Hamilton, 2011). The company designs, develops, manufactures, and sells electric automobiles and powertrain components. Tesla concentrates on commercial production of federally-compliant electric vehicles such as the Tesla Roadster and Tesla Model S. Additionally, the company designs, develops and manufactures lithium-ion battery packs, gearboxes and electric motor vehicles. Tesla is credited for having provided services and components for the development of electric powertrain to companies such as Daimler AG for its Amrt Fortwo and A-class electric vehicles (Hamilton, 2011). The company carries out its activities from the electric powertrain facility in Palo Alto, Tesla factory in California.
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